The Estée Lauder Companies and Microsoft increase collaboration to power prestige beauty with generative AI
NEW YORK and REDMOND, Wash., April 26, 2024 /PRNewswire/ -- The Estée Lauder Companies (ELC) and Microsoft Corp. on Friday announced the creation of an AI Innovation Lab as an expansion of their global strategic relationship. Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy. The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI.
- Leveraging cutting-edge generative AI capabilities in Microsoft's Azure OpenAI Service, the companies will work together to develop solutions that further empower ELC's more than 20 prestige beauty brands as they create closer consumer connections and increase speed to market with local relevancy.
- The AI Innovation Lab further positions both companies as leaders at the forefront of reimagining the beauty industry with generative AI.
- "We're proud to collaborate with The Estée Lauder Companies to provide not only a platform for AI innovation, but also deep partnership to bring these new innovations to life."
- The AI Innovation Lab represents a deepening of the strategic relationship between ELC and Microsoft, which began in 2017.