IOS

74% of Midcore Mobile Game Installs Come from Ads in Casual Games, Liftoff's Casual Gaming Apps Report Reveals

Retrieved on: 
Wednesday, April 24, 2024
Online, Acceleration, IOS, Sport, Liftoff, UNO, Google Play, Mattel, Acquisition, Advertising, Apple, Scopely, Growth, App Store (iOS/iPadOS), Video game

Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs.

Key Points: 
  • Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs.
  • Simulation and lifestyle games also play an important role in driving casual game installs, each contributing around 8% of total installs.
  • Liftoff's Casual Gaming Apps Report covers three main sections: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.
  • In the sample, 74% of midcore installs came from ads in casual games.

74% of Midcore Mobile Game Installs Come from Ads in Casual Games, Liftoff's Casual Gaming Apps Report Reveals

Retrieved on: 
Wednesday, April 24, 2024
Online, Acceleration, IOS, Sport, Liftoff, UNO, Google Play, Mattel, Acquisition, Advertising, Apple, Scopely, Growth, App Store (iOS/iPadOS), Video game

Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs.

Key Points: 
  • Ads in casual games drive 74% of midcore mobile game installs, while puzzle games drive 37% of casual game installs.
  • Simulation and lifestyle games also play an important role in driving casual game installs, each contributing around 8% of total installs.
  • Liftoff's Casual Gaming Apps Report covers three main sections: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.
  • In the sample, 74% of midcore installs came from ads in casual games.

Innovative Eyewear, Inc. Announces New Patent Filings and Receipt of Notices of Allowance on Smart Safety Eyewear

Retrieved on: 
Wednesday, April 24, 2024
Glass, Safety, VOIP, Android, AI, NOS, Amazon, Best Buy, SMART, Patent, Operating, PPE, Personal protective equipment, SAFETY, IOS, OSHA, 3D printing

29/930,655, entitled SAFETY EYEWEAR.

Key Points: 
  • 29/930,655, entitled SAFETY EYEWEAR.
  • Innovative Eyewear also announces receipt of notices of allowance on three smart eyewear design patent applications (patent application Nos.
  • "Lucyd Armor smart safety glasses are a unique product that we are thrilled to bring to the personal protective equipment market," said Innovative Eyewear CEO Harrison Gross.
  • "We are commencing testing to ensure our smart safety eyewear meets OSHA standards and expect to have the glasses available to consumers in the coming months.

LIFE360 ENHANCES FAMILY SAFETY APP WITH LAUNCH OF NEW FEATURES AND TIERED MEMBERSHIP BENEFITS IN AUSTRALIA AND NEW ZEALAND

Retrieved on: 
Tuesday, April 23, 2024
Emergency, SOS, Pharmacy, Identity theft, Safety, Map, Android, Crash, Ambulance, Privacy, Gold, Identity, IOS, Government, Police, Mobile phone

SYDNEY, April 23, 2024 /PRNewswire/ -- Leading family safety and location app Life360, has today announced the rollout of new safety features and enhancements through a triple-tier membership structure, offering a spectrum of benefits. With 2 million Aussies already benefiting from the app, the latest updates are designed to provide complete peace of mind and value to families at home and on the move.

Key Points: 
  • Now, users with Gold and Platinum membership have the option to include emergency services dispatch with Crash Detection.
  • In the unfortunate event of an accident, Life360 will contact emergency responders, sharing precise location coordinates and staying on the line until help arrives.
  • In Australia, Life360's Gold and Platinum membership bundles provide over $150 of value each month to members for as little as $16.99 a month.
  • Life360 is available for both iOS and Android users, ensuring all family members can be included in a Circle.

Mabl Modernizes and Democratizes Software Development with the Launch of AI-powered, Low-Code Mobile App Testing

Retrieved on: 
Tuesday, April 23, 2024
Cloud, Organization, UI, IOS, Android, AI, Climate, Commerce, Machine learning, Software, System, Photography, DevOps, Software as a service, API, Intelligence, Culture, Automation, SmugMug, ADP, Senior, Pressure, Priceline, Barracuda, Medical device

BOSTON, April 23, 2024 /PRNewswire/ -- mabl, the leading unified test automation platform delivering a modern approach to software quality, today announced the launch of mobile application testing to its platform. In an era where a negative mobile experience translates to a 62% decrease in future brand purchases compared to a positive encounter – and organizations are under increasing pressure to conduct rapid release cycles – mabl is upending the way that developers, engineers, and QA teams deliver quality software to their end users.

Key Points: 
  • Using mabl's mobile app testing provides as much as a 90% improvement in test coverage and reliability, while drastically cutting down test creation time to as little as 2 minutes.
  • This was an especially acute issue for mobile app teams, as 70% reported that they still rely on manual testing.
  • These ongoing testing challenges mean that defects are typically caught later in development, with 48% of issues caught in the deployment stage.
  • At mabl, we've seen firsthand that organizations that embrace AI-powered, automated testing solutions have a competitive advantage, by democratizing mobile app testing and accelerating time to market."

MOMENTS OF MOTHERHOOD: NEW CAMPAIGN FROM MIXBOOK CELEBRATES MOTHER'S AND ENCOURAGES IMPORTANT CONVERSATION AROUND MATERNAL WELL-BEING

Retrieved on: 
Tuesday, April 23, 2024
Sale, Social media, Pregnancy, Mental Health Awareness Month, Heart, Mother, Mixbook, Love, Partnership, Collection, Parent, Magic, Mental health, Parenting, PSI, IOS

In collaboration with Postpartum Support International (PSI), a nonprofit dedicated to supporting maternal mental health, Mixbook pledges to donate 10% of profits from the sale of their "Moments of Motherhood" collection throughout May.

Key Points: 
  • In collaboration with Postpartum Support International (PSI), a nonprofit dedicated to supporting maternal mental health, Mixbook pledges to donate 10% of profits from the sale of their "Moments of Motherhood" collection throughout May.
  • "As an organization dedicated to supporting perinatal mental health, we are thrilled to partner with Mixbook for the "Moments of Motherhood" campaign.
  • Amidst the chaos, it's important to cherish the moments that make it all worthwhile," said Leslie Albertson, Director of Brand at Mixbook.
  • This Mother's Day, gift with love and care, and join Mixbook in celebrating and supporting maternal health and the remarkable journey of motherhood.

Casa Shares Raises $1.5M in Pre-Seed Funding to Democratize Real Estate Investing for Future Generations

Retrieved on: 
Tuesday, April 23, 2024
Multimedia, CASA, Brigham Young University, University, Ecosystem, IOS, Face

REXBURG, Idaho, April 23, 2024 /PRNewswire/ -- Casa Shares , an SEC qualified real estate investing platform making real estate available to everyone starting at just $100, has raised $1.5 million in funding at a $10 million valuation.

Key Points: 
  • REXBURG, Idaho, April 23, 2024 /PRNewswire/ -- Casa Shares , an SEC qualified real estate investing platform making real estate available to everyone starting at just $100, has raised $1.5 million in funding at a $10 million valuation.
  • Casa Shares unlocks access for everyone to invest in real estate properties.
  • Founded by former Oracle employee Mirza Beg and real estate developer McKay Francis, Casa Shares simplifies the investment process, enabling users to acquire shares in prime income properties within minutes.
  • The round was raised by a group of private investors with a shared vision for ensuring an inclusive real estate investing ecosystem exists for future generations.

EnGenius Now Shipping the FitXpress Gateway: Redefining Site-to-Site VPN Connectivity

Retrieved on: 
Monday, April 22, 2024
Cloud, Gateway, LAN, Small business, MSRP, Android, WFH, SFP, Communication, Auto-configuration, Senao Networks, Luigi, VPN, SSL, Data-rate units, IOS, Online shopping

COSTA MESA, Calif., April 22, 2024 /PRNewswire/ -- EnGenius, a leading innovator in connectivity solutions, is excited to announce that the new FitXpress Security Gateway is now ready for purchase. This advanced security gateway is explicitly designed for small businesses, branch offices, and work-from-home (WFH) environments, providing simple installation, unparalleled efficiency, and reliable security to the market. This solution provides SMBs with an easy-to-use connectivity solution and offers a comprehensive range of features that empower service providers to deliver an efficient and secure solution for a wide range of use cases. 

Key Points: 
  • COSTA MESA, Calif., April 22, 2024 /PRNewswire/ -- EnGenius, a leading innovator in connectivity solutions, is excited to announce that the new FitXpress Security Gateway is now ready for purchase.
  • EnGenius has also incorporated a VPN self-healing capability that automatically monitors connectivity and corrects issues, providing peace of mind for business owners and network administrators.
  • The SecuPoint VPN client feature on the gateway allows for secure and easy remote connections with automatic VPN networking managed in the cloud.
  • The XG60-FIT Gateway, with an MSRP of $375, is now available for immediate shipping through the EnGenius Store and EnGenius authorized partners.

Socket Mobile Announces SocketCam Advanced Camera Scanning Support for .NET MAUI

Retrieved on: 
Monday, April 22, 2024
IOS, Software, XAML, Microsoft, Multimedia, Video game

Socket Mobile will continue to support Xamarin for existing projects that don't require updates and is now adding advanced camera scanning support for its .NET MAUI/Xamarin developers.

Key Points: 
  • Socket Mobile will continue to support Xamarin for existing projects that don't require updates and is now adding advanced camera scanning support for its .NET MAUI/Xamarin developers.
  • SocketCam C860 is the latest software innovation from Socket Mobile that utilizes the camera on any mobile device to quickly and efficiently capture data.
  • Socket Mobile is now introducing a more advanced, subscription-based upgrade that enables .NET MAUI developers to meet the demands of users requiring more robust scanning capabilities.
  • "We are thrilled to bring our advanced camera scanning software to our .NET MAUI developers, further empowering them to support their users consistently," said Dave Holmes, Chief Business Officer at Socket Mobile.

Beaverlab Excope DT1 Connects Photographers with Mobile Phones for Wireless Remote-Controlled Distant Shots

Retrieved on: 
Friday, April 19, 2024
Android, Computer, Wi-Fi, Smartphone, Lens, Light, Tablet, Hobby, Moon, Kickstarter, IOS, Camera

BOULDER, Colo., April 19, 2024 /PRNewswire/ -- Beaverlab today announced the launch of a Kickstarter campaign for its new Excope DT1 camera. Excope DT1 is the world's lightest, portable super-telephoto camera for photos and videos. It is versatile, relieving photographers from the hassle of carrying heavy cameras and lenses when they want to take great pictures. It frees the user to enjoy taking photos with super-light equipment with telephoto image quality. The company is offering preferential "Super Early Bird pricing" and "Early Bird" prices on the new kits.

Key Points: 
  • Excope DT1 enhances the photography experience, capturing distant subjects and enabling imaging editing and sharing via a smartphone.
  • For example, with Excope DT1, it is now possible to photograph tiny birds and record wildlife, all from thousands of meters away.
  • Wirelessly connect your smartphone to Excope DT1 then sit down and wait for the best shot to appear on the screen.
  • It fully connects with all versions of iOS, Android, and Windows systems on mobile phones, tablets, and computers.