Casillero del Diablo Becomes Official Wine of the Mexican National Teams in the U.S.
NEW YORK, April 10, 2024 /PRNewswire-PRWeb/ -- The Federación Mexicana de Fútbol (FMF) and Soccer United Marketing (SUM), the commercial arm and partner of Mexico's annual U.S. "MexTour" for more than two decades, today announced a multi-year partnership with Casillero del Diablo, which was named the official wine of the senior Mexican National Teams in the U.S. – including men's and women's teams.
- This collaboration symbolizes a strategic alliance, blending tradition with forward-thinking approaches to enhance the fan journey and entice new consumers to the wine category.
- "As the official wine of the Mexican National Teams in the U.S., we're poised to amplify the Casillero brand presence and engage fans through innovative experiences.
- "We are always pleased to introduce a sponsor of the Mexican National Teams, and we couldn't be more excited to officially bring Casillero del Diablo into our family," said Enrique Nieto, FMF Director of Strategic Alliances.
- "Casillero del Diablo is legendary, global winemaker, and we know Mexico's massive, passionate fanbase in America will enjoy this partnership for many years to come."