Concha y Toro's Gran Reserva® Wine Unveils New Look Spotlighting Sustainability Leadership, Resource Conservation and Biodiversity Preservation
Retrieved on:
Monday, November 15, 2021
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Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8907152-gran-reserva-wine-unveil...
Key Points:
- Experience the interactive Multichannel News Release here: https://www.multivu.com/players/English/8907152-gran-reserva-wine-unveil...
On the bottle, Gran Reserva is spotlighting its protected watersheds, biodiversity and conservation efforts with updated certifications, color palette, and the new tagline "Preserving Nature." - Notably, Gran Reserva is making good on new tagline "Preserving Nature," building on Via Concha y Toro's legacy of sustainability leadership and landmark B Corp certification3 with concerted efforts around water, energy, sustainable sourcing and conservation.
- In partnership with the Forest Stewardship Council, Via Concha y Toro preserves 3,530 acres of protected forest40% of which call Gran Reserva vineyards their homeas part of the winery's Mediterranean Forest Conservation Program.
- Marcio Ramrez, Gran Reserva winemaker, has observed the success of this nature-first approach to vineyards, particularly where wildlife are concerned.