Holley Focuses on Accelerating Growth with New Market Segment Orientation
The strategic realignment establishes seven distinct market segments, further strengthening the company’s ability to serve the classic vehicle market while also expanding its focus on aftermarket solutions for newer model vehicles.
- The strategic realignment establishes seven distinct market segments, further strengthening the company’s ability to serve the classic vehicle market while also expanding its focus on aftermarket solutions for newer model vehicles.
- Each segment team will work closely with the company’s business units to develop a comprehensive portfolio of products for consumers in their respective segments.
- As part of this new organization, Holley named Sean Crawford to the newly created role of Chief Product Officer.
- Crawford joined Holley in March 2020 as Chief Marketing Officer and served in that role until this latest announcement.