JOAN Creative and European Wax Center Want to Wax "Every Body Smooth" in New Bold Campaign
NEW YORK, May 9, 2023 /PRNewswire/ -- There's no one type of person who gets waxed, and a new campaign from European Wax Center ("EWC"), the nation's largest and fastest-growing franchisor and operator of out-of-home waxing services, and JOAN Creative, the agency best known for making legendary brands modern and modern brands legendary, invites everyone to the waxing party. The campaign, launching this month, is the first for the brand from JOAN, which was named EWC's agency of record in February 2023.
- The campaign, launching this month, is the first for the brand from JOAN, which was named EWC's agency of record in February 2023.
- To make waxing more inclusive, JOAN and EWC are debuting "Every Body Smooth," to show the world that everyone deserves a consistent, quality waxing experience from the experts at European Wax Center.
- "As the industry leader in out-of-home waxing, we are thrilled to partner with JOAN to drive home the message that 'every body' is welcome at EWC," said David Berg, Chief Executive Officer of European Wax Center.
- "Feeling smooth is different for everybody, and every body, and that's what we love about this work," said Lauren Costa, Executive Creative Director, JOAN.