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Leading Canned Wine Company, Archer Roose, Announces Expanded Partnership with JetBlue

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Monday, December 5, 2022
Travel, SNL, The Hunger Games, Wine, Television, Pitch Perfect, Drama, Fortification, Partnership, Bank, Elizabeth Banks, Advertising, Hunger, The Lego Movie, Entrepreneurship, Love and Mercy, Sundance, Universal Pictures, Woman, JetBlue, BFI London Film Festival, Bumper, Mindfulness, Multimedia, Brownstone Productions, Pitch Perfect 2, Airline

BOSTON, Dec. 5, 2022 /PRNewswire/ -- Archer Roose , a leading canned wine company in the U.S., is pleased to announce the expansion of their partnership with JetBlue in which Archer Roose will do a wine-takeover of all wine served in the airline's core cabin throughout its network.

Key Points: 
  • BOSTON, Dec. 5, 2022 /PRNewswire/ -- Archer Roose , a leading canned wine company in the U.S., is pleased to announce the expansion of their partnership with JetBlue in which Archer Roose will do a wine-takeover of all wine served in the airline's core cabin throughout its network.
  • The partnership will feature some of Archer Roose's most coveted varietals in flight including their Malbec, Sauvignon Blanc, Bubbly and Ros.
  • Leitner continues, "We are proud to be elevating wine offerings for JetBlue customers across the country.
  • "Through our newly expanded partnership with Archer Roose, we continue to offer JetBlue customers even more ways to enjoy their favorite wines," said Mariya Stoyanova, director of product development, JetBlue.

Leading Canned Wine Brand Archer Roose Launches at Target

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Tuesday, November 29, 2022
Constellation, Pitch Perfect 2, Bank, Sundance, The Lego Movie, Drama, Multimedia, Partnership, Constellation Brands, Brownstone Productions, SNL, Hunger, Pitch Perfect, Television, Universal Pictures, Wine, Mindfulness, BFI London Film Festival, The Hunger Games, Love and Mercy, Bumper, Target

BOSTON, Nov. 29, 2022 /PRNewswire/ -- This Month, Archer Roose , one of the leading canned wine companies with Elizabeth Banks as its Chief Creative Officer, launches across the country at Target in over 300 stores.

Key Points: 
  • BOSTON, Nov. 29, 2022 /PRNewswire/ -- This Month, Archer Roose , one of the leading canned wine companies with Elizabeth Banks as its Chief Creative Officer, launches across the country at Target in over 300 stores.
  • This is a huge milestone for Archer Roose, and signifies their continued position as an innovator within the canned wine sector and from a retail perspective.
  • The retail partnership with Target speaks to Archer Roose's continued objective to democratize wine and make it more accessible for consumers nationwide.
  • "We as a brand are dedicated to producing affordable luxury wines with minimal intervention," Marian Leitner-Waldman, CEO of Archer Roose.

Elizabeth Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of.

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Thursday, October 13, 2022
Metaverse, Uninvited Guest, Pitch Perfect, Female, Pitch Perfect 2, The Lego Movie, Drama, Confusion, Love, Program, SNL, Multimedia, Wine, Partnership, Technology, Brownstone Productions, Sundance, BFI London Film Festival, Marketing, CEO, Hunger, Universal Pictures, Advertising, Television, Mindfulness, Creativity, Commerce, The Hunger Games, Love and Mercy, Entertainment, Colossus

Join Banks as she samples Archer Roose's new varietal, Bubbly Ros, in the metaverse .

Key Points: 
  • Join Banks as she samples Archer Roose's new varietal, Bubbly Ros, in the metaverse .
  • Archer Roose leaves it to their customer to decide for themselves if they've done a decent job of explaining and navigating the metaverse.
  • Archer Roose has poked fun at marketing conventions in the past, introducing their partnership with Elizabeth Banks with a video called "Uninvited Guest."
  • In it, Elizabeth Banks simply showed up at the CEO's house and wouldn't leave, forcibly making herself the brand spokesperson.

Elizabeth Banks Apologizes For Latest Snake-Laden Rewards Program

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Monday, February 21, 2022
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BOSTON, Feb. 21, 2022 /PRNewswire/ -- Elizabeth Banks, Co-Owner and Chief Creative Officer of Archer Roose Wines issued a retraction & replacement of 'The Snake Rewards Program.'

Key Points: 
  • BOSTON, Feb. 21, 2022 /PRNewswire/ -- Elizabeth Banks, Co-Owner and Chief Creative Officer of Archer Roose Wines issued a retraction & replacement of 'The Snake Rewards Program.'
  • "You win some, you lose some," says Elizabeth Banks, Hollywood actress and Chief Creative Officer of Archer Roose.
  • In lieu of mailing live snakes, Archer Roose announces the launch of a new loyalty program, Roose Rewards.
  • The Roose Rewards program is a complimentary rewards plan, in which customers can accrue points, bonuses, and unlock other exclusive member perks by reaching Enthusiast, Insider or Adventurer status.

Elizabeth Banks Announces New Archer Roose Snake Rewards Program

Retrieved on: 
Tuesday, February 15, 2022
Universal Pictures, Wine, The Lego Movie, SNL, Brownstone Productions, The Hunger Games, Television, Pitch Perfect, Pitch Perfect 2, Love and Mercy, Drama, Multimedia, Program, Chief creative officer, Hunger, Reptile, Mindfulness, Bank, Online shopping

BOSTON, Feb. 15, 2022 /PRNewswire/ --Today Archer Roose Wines and Elizabeth Banks, Co-Owner and Chief Creative Officer, announce a new, first of its kind corporate rewards program.

Key Points: 
  • BOSTON, Feb. 15, 2022 /PRNewswire/ --Today Archer Roose Wines and Elizabeth Banks, Co-Owner and Chief Creative Officer, announce a new, first of its kind corporate rewards program.
  • This innovative endeavor boasts a reward unlike any other each customer who purchases a minimum of 100,000 cases of Archer Roose wine will be mailed a real, live complimentary snake of the company's choosing.
  • Elizabeth Banks Announces New Archer Roose Snake Rewards Program; Popular canned wine company start incentive program
    "What are the two things America loves the most?
  • The Archer Roose Snake Rewards website, highlighting all of the program details, goes live today: http://archerroose.com/snakerewards .