Uninvited Guest

Elizabeth Banks and Archer Roose Launch the Elizabeth Banks Book Club

Retrieved on: 
Monday, May 1, 2023
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BOSTON, May 1, 2023 /PRNewswire/ -- Everyone knows that book clubs are just an excuse to get together with friends and drink wine. So, Archer Roose has decided to cut out the proverbial middle-man by creating the Elizabeth Banks Book Club. The first-ever club of its kind where the books don't actually matter.

Key Points: 
  • So, Archer Roose has decided to cut out the proverbial middle-man by creating the Elizabeth Banks Book Club.
  • Elizabeth Banks, Archer Roose co-owner and Chief Creative Officer, is the latest Hollywood multi-hyphenate celebrity to launch a 'book club', in a :45 video announcing the initiative.
  • On a mission to disrupt the wine industry with luxury wine in cans, Archer Roose takes the expected, conventional book club idea and flips it on its head.
  • They are encouraged to share the titles on their personal channels, stock up on Archer Roose and call their own 'book club meeting' (ie.

Elizabeth Banks and Archer Roose Experience their New Bubbly Rosé In the Metaverse. Sort of.

Retrieved on: 
Thursday, October 13, 2022
Metaverse, Uninvited Guest, Pitch Perfect, Female, Pitch Perfect 2, The Lego Movie, Drama, Confusion, Love, Program, SNL, Multimedia, Wine, Partnership, Technology, Brownstone Productions, Sundance, BFI London Film Festival, Marketing, CEO, Hunger, Universal Pictures, Advertising, Television, Mindfulness, Creativity, Commerce, The Hunger Games, Love and Mercy, Entertainment, Colossus

Join Banks as she samples Archer Roose's new varietal, Bubbly Ros, in the metaverse .

Key Points: 
  • Join Banks as she samples Archer Roose's new varietal, Bubbly Ros, in the metaverse .
  • Archer Roose leaves it to their customer to decide for themselves if they've done a decent job of explaining and navigating the metaverse.
  • Archer Roose has poked fun at marketing conventions in the past, introducing their partnership with Elizabeth Banks with a video called "Uninvited Guest."
  • In it, Elizabeth Banks simply showed up at the CEO's house and wouldn't leave, forcibly making herself the brand spokesperson.