OPJA,
System,
Ecosystem,
IAB,
CPO,
AdGear,
Software as a service,
Entrepreneurship,
Privacy,
Acquisition,
Data management,
Samsung Electronics,
Telecommunications,
Advertising,
Knowledge MONTREAL, May 9, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, today announced that Chief Product Officer and Co-Founder Bosko Milekic has joined IAB Tech Lab's Board of Directors. The appointment is a testament to Optable's dedication to advancing innovation and privacy-centric solutions in response to growing concerns over data privacy from consumers, regulators, and industry stakeholders.
Key Points:
- "As I step into my role on IAB Tech Lab's Board of Directors, I'm excited to be part of the community driving the future of digital advertising standards and protocols," said Bosko Milekic, CPO and Co-Founder, Optable.
- As a seasoned veteran with nearly two decades of experience in adtech, he brings a wealth of knowledge and expertise to IAB Tech Lab's Board of Directors.
- "We're glad to have Bosko on our Board of Directors," said Anthony Katsur, CEO of IAB Tech Lab.
- Milekic's journey to IAB Tech Lab's Board of Directors is marked by a legacy of innovation and a steadfast commitment to advancing the digital advertising industry.
MONTREAL, May 7, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, announced today its strategic partnership with Raptive, a company dedicated to powering creator independence. As part of this partnership, Raptive is now offering a comprehensive data collaboration solution to its advertising partners. This collaboration signifies a major step toward empowering publishers with comprehensive identity management and data collaboration capabilities, amid emerging privacy regulations and industry shifts such as the deprecation of third-party cookies.
Key Points:
- MONTREAL, May 7, 2024 /PRNewswire/ -- Optable , a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, announced today its strategic partnership with Raptive , a company dedicated to powering creator independence.
- As part of this partnership, Raptive is now offering a comprehensive data collaboration solution to its advertising partners.
- This collaboration signifies a major step toward empowering publishers with comprehensive identity management and data collaboration capabilities, amid emerging privacy regulations and industry shifts such as the deprecation of third-party cookies.
- Additionally, data collaboration has emerged as a way for publishers to increase revenues by working more closely with their advertising partners' data.
Ecosystem,
Workplace,
Software as a service,
Human,
History,
Entrepreneurship,
Data management,
Advertising,
Running,
Organization,
Growth MONTREAL, May 1, 2024 /PRNewswire/ -- Optable, a Software-as-a-Service (SaaS) data management & collaboration solution designed for the advertising ecosystem, announced today that Kristy Schafer has joined the company as Vice President of US Sales. In her new role, Schafer will report to Optable's US Managing Director, Andrew Dumas.
Key Points:
- MONTREAL, May 1, 2024 /PRNewswire/ -- Optable , a Software-as-a-Service (SaaS) data management & collaboration solution designed for the advertising ecosystem, announced today that Kristy Schafer has joined the company as Vice President of US Sales.
- "Schafer brings with her a wealth of experience, having spent the last 15 years developing and running sales organizations in the data and analytics space," said Yves Poire, Co-Founder and CEO, Optable.
- "With Schafer at the helm of US Sales, Optable is poised to continue its trajectory of growth and innovation, empowering publishers to navigate the complexities of the modern advertising ecosystem with confidence and agility."
- "Joining Optable is more than a career move for me; it's an alignment of purpose and opportunity," said Kristy Schafer, VP of US Sales, Optable.
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Thursday, February 22, 2024
Privacy Sandbox,
Privacy,
Data management,
DMP,
Commerce,
Entrepreneurship,
Advertising,
Maclean's,
Lead,
SJC,
Chatelaine,
Activation,
Software as a service,
Ecosystem,
CSO,
Heart,
Partnership MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media, publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.
Key Points:
- SJC Media Adopts Optable's Next-Generation Data Management Platform (DMP) for Privacy-First Data Collection, Management, and Activation
MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable , a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media , publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.
- Optable's platform will enable SJC Media to collect, manage, and activate data from its own audience for targeted advertising, while prioritizing user privacy.
- "We believe in putting privacy first, strengthening our roots in first-party data, and fostering genuine collaboration," said Michael Gagliano, Vice President, Audience & Commerce, SJC Media.
- The Optable DMP will be integrated into SJC Media advertising products starting this month.
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Thursday, January 25, 2024
MONTREAL, Jan. 25, 2024 /PRNewswire/ -- Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today the commencement of its Early Access Program for its Privacy Sandbox activation capabilities. This marks an unprecedented step for a company synonymous with data collaboration, as it boldly integrates with the new Google API, becoming the go-to "easy button" for privacy-safe advertising.
Key Points:
- MONTREAL, Jan. 25, 2024 /PRNewswire/ -- Optable , a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today the commencement of its Early Access Program for its Privacy Sandbox activation capabilities.
- The Optable Early Access Program empowers advertisers and agencies to construct and target audiences while preserving user privacy.
- "We're encouraged by the industry's continued efforts to test innovative solutions using the building blocks provided by the Privacy Sandbox," said Victor Wong, Senior Director of Product Management, Privacy Sandbox, Google.
- For more information on Optable's Privacy Sandbox Early Access Program please, visit https://www.optable.co/google-privacy-sandbox .
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Wednesday, December 20, 2023
MONTREAL, Dec. 20, 2023 /PRNewswire/ -- Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, today announced its availability on Google Cloud Marketplace, providing customers with a simple way to safely and securely match audience data with any partner.
Key Points:
- Google Cloud Marketplace lets users quickly deploy functional software packages that run on Google Cloud's infrastructure.
- Google Cloud Marketplace allows customers to easily start up a familiar software package with services like Compute Engine or Cloud Storage, with no manual configuration required.
- "Bringing Optable to Google Cloud Marketplace will help customers quickly deploy, manage, and grow the data collaboration and clean room solution on Google Cloud's trusted, global infrastructure," said Dai Vu, Managing Director, Marketplace & ISV GTM Programs at Google Cloud.
- Google Cloud Marketplace users can view Optable's listing for more information or get in touch with Optable directly to find out more.
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Wednesday, November 8, 2023
Advertising,
AWS,
PII,
Pet,
Amazon Web Services,
Amazon,
Hearst Communications,
APN,
SVP,
Software as a service,
Sales MONTREAL, Nov. 8, 2023 /PRNewswire/ -- Optable, a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, announced today that it has joined the software partner path of Amazon Web Services (AWS) Partner Network (APN). The APN is a global community of AWS Partners that leverage programs, expertise, and resources to build, market, and sell customer offerings.
Key Points:
- MONTREAL, Nov. 8, 2023 /PRNewswire/ -- Optable , a software-as-a-service (SaaS) data collaboration platform and clean room solution designed for the advertising industry, announced today that it has joined the software partner path of Amazon Web Services (AWS) Partner Network (APN).
- "Optable is honored to join the AWS Partner Network," said Vlad Stesin, Chief Strategy Officer and Co-founder, Optable.
- "Joining this network is a testament to the rigorous standards Optable meets every day for its clients and partners.
- As an APN member, Optable joins a global network of 100,000 partners from more than 150 countries working with AWS to provide innovative solutions, solve technical challenges, win deals, and deliver value to mutual customers.
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Thursday, September 14, 2023
MONTREAL, Sept. 14, 2023 /PRNewswire/ -- Optable today announced that it has been recognized as a one to watch in the Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies To Unify, Analyze, and Activate Data to Boost Revenue executed and launched by Snowflake, the Data Cloud company.
Key Points:
- Snowflake's report provides a concrete overview of the partner solution providers and data providers marketers choose to create their data stacks.
- "Snowflake's Data Cloud has enabled marketing professionals to model and enrich their data directly in the Data Cloud without the need to move or copy that data elsewhere," said Denise Persson, Chief Marketing Officer at Snowflake.
- "Being recognized as a company to watch in Snowflake's 2023 Modern Marketing Data Stack report is a testament to our dedication to our joint customers and the industry at large," said Vlad Stesin, Chief Strategy Officer and Co-founder, Optable.
- Click here to read The Modern Marketing Data Stack 2023: How Data-Forward Marketers Are Redefining Strategies To Unify, Analyze, and Activate Data to Boost Revenue.
Advertising,
Software as a service,
Partnership,
Marketing,
Personal data,
Privacy,
Trust,
Ecosystem,
PII,
Satellite navigation device,
Online shopping NEW YORK and MONTREAL, June 15, 2023 /PRNewswire/ -- Qonsent, a consumer centric first-party data experience platform with consent at its core, today announced a partnership with Optable, a Software-as-a-Service (SaaS) data collaboration platform and clean room solution designed for the advertising industry. The collaboration – which comes on the heels of Optable's recent funding announcement of $20 million – aims to offer a privacy-safe and consented data collaboration experience by seamlessly enabling first-party, consented data for media activation and measurement purposes.
Key Points:
- The collaboration – which comes on the heels of Optable's recent funding announcement of $20 million – aims to offer a privacy-safe and consented data collaboration experience by seamlessly enabling first-party, consented data for media activation and measurement purposes.
- "Trackable user consent and data privacy are driving most of the shifts in today's advertising ecosystem," said Yves Poiré, Co-founder and CEO of Optable.
- "Optable's innovative approach to data collaboration empowers stakeholders to derive more value from marketing and advertising data," Poiré continued.
- As the advertising industry evolves to meet the demands of data privacy, it's crucial for brands and publishers to adapt and embrace consented data collaboration.
Software as a service,
Advertising,
Partnership,
Marketing,
Samsung,
Privacy,
Hearst,
AdGear,
Traction,
IDS,
Hearst Communications,
Ecosystem,
Legislation,
Cryptocurrency MONTREAL, April 18, 2023 /PRNewswire/ -- Optable, a Software-as-a-Service (SaaS) data collaboration platform and clean room solution designed for the advertising ecosystem, announced today that it has secured $20M USD in Series A financing from a syndicate of investors which includes Hearst Ventures, Brightspark Ventures, Desjardins Capital, Deloitte Ventures, asterX, and others.
Key Points:
- Against this backdrop, Optable has experienced global demand for its solutions and will use the funds raised to expand its sales and marketing team to serve this need.
- "Optable has made enormous progress in delivering a privacy-centric, transparent, and interoperable solution to the market," said Yves Poiré, Co-founder and CEO, Optable.
- Optable's co-founders – Yves Poiré, Vlad Stesin and Bosko Milekic – are long-time collaborators, with Optable being the second business they've founded together.
- Optable is leading the way in making the data clean room approach to collaboration easier and more efficient for the advertising ecosystem.
