Privacy Sandbox

NextRoll Launches Latest Third-Party Cookieless Testing in Google’s Privacy Sandbox

Retrieved on: 
Tuesday, April 2, 2024
Sandbox, TERN, CMA, SAN, Privacy Sandbox, United, Privacy, Ecosystem, API, ID, OpenX, ARA, Advertising

SAN FRANCISCO, April 02, 2024 (GLOBE NEWSWIRE) -- NextRoll , the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the launch of its latest Privacy Sandbox test.

Key Points: 
  • SAN FRANCISCO, April 02, 2024 (GLOBE NEWSWIRE) -- NextRoll , the San Francisco-based marketing technology company delivering products for ambitious marketers to grow their businesses, today announced the launch of its latest Privacy Sandbox test.
  • In addition, NextRoll is also testing the efficacy of alternative probabilistic and deterministic ID solutions and how they compare to Privacy Sandbox results.
  • “This initial testing phase is just the beginning of our collaborative efforts with NextRoll.
  • Through this testing, NextRoll aims to empower marketers with powerful tools for targeted advertising while prioritizing user privacy.

PubMatic Reinvests 2023 Profits in Team Expansion to Accelerate Revenue Growth

Retrieved on: 
Thursday, March 28, 2024
ROI, Sandbox, Connect, DNA, History, Privacy Sandbox, Performance, Privacy, Machine learning, Engineering, Activate

This strategic move aims to propel the company’s growth trajectory by enhancing technological innovation, strengthening client relationships, and expanding market reach.

Key Points: 
  • This strategic move aims to propel the company’s growth trajectory by enhancing technological innovation, strengthening client relationships, and expanding market reach.
  • PubMatic recently reported record revenue of $267 million in 2023, continuing the company’s long track record of strong profitability, high margins, zero debt, and significant free cash flow.
  • This differentiated financial profile sets the foundation for continued investment in the business to accelerate revenue growth and drive increased customer and shareholder value.
  • Additionally, the bolstered sales force will strengthen PubMatic’s market presence by forging new partnerships, nurturing existing relationships, and driving revenue growth through strategic initiatives.

Mediavine Announces First Advancement in Privacy Sandbox Testing

Retrieved on: 
Tuesday, March 26, 2024
SSPS, SVP, History, Activation, Privacy Sandbox, Engineering, RTB, Privacy, Workflow, Ecosystem, API, Identity, OpenX, S2S, Advertising, Online shopping

NEW YORK, March 26, 2024 /PRNewswire/ -- Mediavine, the largest exclusive full-service ad management firm in the U.S., announced the first successful server-to-server integration in the Privacy Sandbox's Protected Audience API (PAAPI) since its launch earlier this year. Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI. This was achieved via component auctions through server-to-server communications, resulting in efficient, cookieless advertising.

Key Points: 
  • Working with OpenX, one of the world's leading omnichannel supply-side platforms, Mediavine configured the first server-to-server (S2S) solution conducted within PAAPI.
  • With Google Chrome's upcoming third-party cookie deprecation, the advertising industry is currently experiencing the biggest shift in the history of programmatic.
  • "Mediavine is dedicated to crafting innovative solutions within the Privacy Sandbox that prioritize both publisher well-being and buyer achievements as we enter a new era of programmatic advertising."
  • For more information on Mediavine's PAAPI testing or to work with us, please contact [email protected] .

PubMatic Announces Record Fourth Quarter and Fiscal Year Ended 2023 Financial Results; Board of Directors Expands Share Repurchase Program by $100 Million

Retrieved on: 
Monday, February 26, 2024
Engineering, Analysis, CITY, Conversation, Investment, Net, AMC, Form 10-K, Canadian Tire money, Growth, Activate, Annual report, IDS, SPO, Webcast, TiVo, AMC Networks, Privacy, Connect, ROI, Share repurchase, Disclosure, Freewheel, Advertising, GAAP, Ecosystem, Result, Conversion, Depreciation, Sandbox, Side platform, Yahoo!, Privacy Sandbox, Loss, Adjustment, CTV, Public expenditure, Interactivity, CFO, Acquisition, Collection, FOX, PMP, IQIYI, Failure, Video game

NO-HEADQUARTERS/REDWOOD CITY, Calif., Feb. 26, 2024 (GLOBE NEWSWIRE) -- PubMatic, Inc. (Nasdaq: PUBM), an independent technology company delivering digital advertising’s supply chain of the future, today reported financial results for the fourth quarter and fiscal year ended December 31, 2023.

Key Points: 
  • In addition to top line revenue acceleration, we continued our long track record of strong profitability, high margins, and generated record free cash flow.
  • Ended Q4 2023 with over 45% of total activity coming from Supply Path Optimization (SPO), up from 34% in Q4 2022.
  • On February 26, 2024 we announced that our Board of Directors has authorized an extension of our existing share repurchase program.
  • For the first quarter of 2024, we expect revenue to be in the range of $61 million to $63 million.

SJC Media Names Optable as Data Management & Collaboration Partner for Privacy-First Advertising

Retrieved on: 
Thursday, February 22, 2024
Privacy Sandbox, Privacy, Data management, DMP, Commerce, Entrepreneurship, Advertising, Maclean's, Lead, SJC, Chatelaine, Activation, Software as a service, Ecosystem, CSO, Heart, Partnership

MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable, a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media, publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.

Key Points: 
  • SJC Media Adopts Optable's Next-Generation Data Management Platform (DMP) for Privacy-First Data Collection, Management, and Activation
    MONTREAL, Feb. 22, 2024 /PRNewswire/ -- Optable , a leading software-as-a-service (SaaS) data collaboration platform and clean room solution for the advertising ecosystem, has been chosen by SJC Media , publisher of Canada's largest portfolio of media brands including Chatelaine and Maclean's, as its data management and collaboration technology partner.
  • Optable's platform will enable SJC Media to collect, manage, and activate data from its own audience for targeted advertising, while prioritizing user privacy.
  • "We believe in putting privacy first, strengthening our roots in first-party data, and fostering genuine collaboration," said Michael Gagliano, Vice President, Audience & Commerce, SJC Media.
  • The Optable DMP will be integrated into SJC Media advertising products starting this month.

IAB Tech Lab Releases In-Depth Analysis of Google's Privacy Sandbox for Public Comment, Revealing Significant Challenges

Retrieved on: 
Tuesday, February 6, 2024
Task force, Privacy, Comment, Data science, Ecosystem, DSPS, Commercial, Privacy Sandbox, Consideration, Chrome, Side platform, Private, Advertising, SSPS

NEW YORK, Feb. 6, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, released a comprehensive analysis shedding light on the challenges associated with the industry's adoption of Google's Privacy Sandbox. The analysis, conducted by IAB Tech Lab's Privacy Sandbox Taskforce, explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox. IAB Tech Lab is inviting industry stakeholders to participate in a 45-day period for public comments, which will remain open until March 22, 2024.

Key Points: 
  • The analysis, conducted by IAB Tech Lab's Privacy Sandbox Taskforce , explores the implications of Google's plan to eliminate third-party cookie-based tracking from its Chrome browser while replacing it with the Privacy Sandbox.
  • IAB Tech Lab is inviting industry stakeholders to participate in a 45-day period for public comments, which will remain open until March 22, 2024.
  • "Embracing Google's Privacy Sandbox is a seismic shift in the advertising landscape, departing from the industry's trajectory over the past 25 years," said Anthony Katsur, CEO, IAB Tech Lab.
  • The analysis identified several key issues that underscore the challenges media companies, advertisers, and the broader industry face in adapting to the changes mandated by Privacy Sandbox.

Optable Announces Early Access Program for Its Privacy Sandbox Activation

Retrieved on: 
Thursday, January 25, 2024
Privacy, Advertising, Data management, Software as a service, Ecosystem, Privacy Sandbox, Product management, Growth, Satellite navigation device

MONTREAL, Jan. 25, 2024 /PRNewswire/ -- Optable, a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today the commencement of its Early Access Program for its Privacy Sandbox activation capabilities. This marks an unprecedented step for a company synonymous with data collaboration, as it boldly integrates with the new Google API, becoming the go-to "easy button" for privacy-safe advertising.

Key Points: 
  • MONTREAL, Jan. 25, 2024 /PRNewswire/ -- Optable , a Software-as-a-Service (SaaS) data management & collaboration platform designed for the advertising ecosystem, announced today the commencement of its Early Access Program for its Privacy Sandbox activation capabilities.
  • The Optable Early Access Program empowers advertisers and agencies to construct and target audiences while preserving user privacy.
  • "We're encouraged by the industry's continued efforts to test innovative solutions using the building blocks provided by the Privacy Sandbox," said Victor Wong, Senior Director of Product Management, Privacy Sandbox, Google.
  • For more information on Optable's Privacy Sandbox Early Access Program please, visit https://www.optable.co/google-privacy-sandbox .

Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce

Retrieved on: 
Thursday, January 4, 2024
Privacy, Language, Education, Privacy Sandbox, Exchange, Senior, Cryptocurrency

NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce. This demo tool will provide an open-source platform for stakeholders to explore and comprehend the functionalities of Google's Privacy Sandbox Protected Audience APIs.

Key Points: 
  • NEW YORK, Jan. 4, 2024 /PRNewswire/ -- Today, IAB Tech Lab , the global digital advertising technical standards-setting body, announced Index Exchange's donation of an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce .
  • This demo tool will provide an open-source platform for stakeholders to explore and comprehend the functionalities of Google's Privacy Sandbox Protected Audience APIs.
  • "This demo tool deeply aligns with our goal to empower users with resources to visualize and understand the various implications of Privacy Sandbox Protected Audience APIs."
  • For further information on the Privacy Sandbox Demo tool, please visit https://www.privacysandboxdemos.com/ .

Sovrn Hires Isaac Schechtman as VP of Product, Ad Exchange

Retrieved on: 
Wednesday, January 3, 2024
Editorial, Marketing, Ecosystem, MFA, Forecasting, API, Acquisition, DSP, Privacy, AI, Privacy Sandbox, Engineering, Advertising, Ad exchange, Cryptocurrency

BOULDER, Colo., Jan. 3, 2024 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more of their revenue, today announced that Isaac Schechtman has joined as its Vice President of Product, Ad Exchange. Based out of the company's New York City office, Schechtman is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts that result in adoption and revenue growth. He adds extensive in-market knowledge of the coming effects from cookie deprecation and an identity-less future, plus a robust industry network, to the team.

Key Points: 
  • Based out of the company's New York City office, Schechtman is responsible for evolving the Ad Exchange's product strategy and leading go-to-market efforts that result in adoption and revenue growth.
  • "We are going into a year that is likely to be one of the most tumultuous times in ad tech over the last decade," said Schechtman.
  • Schechtman comes to Sovrn from Criteo, where he served as senior director of technical solutions.
  • Schechtman's hire comes on the heels of a monumental year for Sovrn and the product and Ad Exchange teams.

IAB Tech Lab Announces the Formation of Two New Working Groups: The Privacy Sandbox Task Force and The Artificial Intelligence Subcommittee

Retrieved on: 
Thursday, September 28, 2023
Chrome, Advertising, Gap analysis, Internet Engineering Task Force, API, Privacy, Task force, Algorithm, Artificial intelligence, Virtual reality, Ecosystem, AI, Cryptocurrency, Medical device, Privacy Sandbox

NEW YORK, Sept. 28, 2023 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the establishment of two new working groups that will play a pivotal role in shaping the future of digital media and advertising: the Privacy Sandbox Task Force and the Artificial Intelligence (AI) Subcommittee.

Key Points: 
  • As digital advertising faces a significant turning point with the evolving Privacy Sandbox within Google's Chrome browser, IAB Tech Lab created the Privacy Sandbox Task Force.
  • This specialized task force is dedicated to conducting a rigorous technical and operational analysis of the forthcoming Privacy Sandbox modifications and their implications for digital advertising use cases.
  • "Given their worldwide market share of approximately 65%, understanding the shifts brought about by Chrome's Privacy Sandbox development is crucial," said Anthony Katsur, CEO of IAB Tech Lab.
  • The Privacy Sandbox Task Force welcomes all IAB Tech Lab members and encourages digital advertising stakeholders globally who have performed testing or analyzed the Privacy Sandbox proposals to participate.