New Survey Finds Nearly Half of American TV Viewers Already Cordless
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Tuesday, June 29, 2021
Technology, Mobile, Wireless, Entertainment, Advertising, Communications, Software, TV and Radio, Internet, Data management, Television advertising, Television in the United States, Television advertisement, Communication, Mass media, The Trade Desk, Advertiser Perceptions, THE TRADE DESK, ADVERTISER PERCEPTIONS
The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.
Key Points:
- The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.
- According to the survey, only 19 percent of TV viewers are returning to their pre-pandemic sports viewing habits.
- Meanwhile nearly half of viewers (44 percent) who watch sports are choosing a primary viewing source outside of linear TV.
- Advertiser Perceptions conducted an online survey of 150 TV advertising planning and buying decisionmakers with an annual TV ad budget of $5+ million.