THE TRADE DESK

The Trade Desk and LiveRamp to Lead Industry Effort to Bring New Privacy-First Interoperable ID Solution to Meet Emerging Requirements in Europe

Retrieved on: 
Monday, February 28, 2022
Technology, Security, Marketing, Advertising, Communications, Software, Networks, Internet, Data Management, GDPR, Partnership, LiveRamp, Twitter, ATS, API, NASDAQ, Privacy, The Trade Desk, Industry, CA, NYSE, CTV, Adoption, Unified, LinkedIn, TTD, YouTube, Advertising, Technology, Solution, CEO, Trade, Risk management, Tourism, Cryptocurrency, Facebook, Unified ID 2.0, The Trade Desk, LiveRamp, UNIFIED ID 2.0, THE TRADE DESK, LIVERAMP

As part of this initiative, the two companies also plan to enable bidding on RampID, LiveRamps privacy-first, people-based identifier, within The Trade Desk in Europe.

Key Points: 
  • As part of this initiative, the two companies also plan to enable bidding on RampID, LiveRamps privacy-first, people-based identifier, within The Trade Desk in Europe.
  • LiveRamp will provide the essential infrastructure to bring the new Europe-specific identifier to market via its Authenticated Traffic Solution (ATS).
  • LiveRamp will also make its RampID interoperable with EUID and enable LiveRamp clients to send both EUID and RampID to The Trade Desk for activation.
  • This expansion into Europe is an extension of The Trade Desk and LiveRamps existing partnership in the U.S., announced back in 2020 .

Leading OTT Players in Southeast Asia Announce Support for Unified ID 2.0

Retrieved on: 
Thursday, December 9, 2021
Mobile, Wireless, Technology, Security, Marketing, Advertising, Communications, Software, Networks, Internet, Data Management, Twitter, Advertising, CA, OTT, API, Technology, Trade, The Trade Desk, ID, Privacy, Industry, Asia, Internet, Adoption, TTD, NASDAQ, LinkedIn, Unified, Investment, Video game console, Risk management, Unified ID 2.0, The Trade Desk, UNIFIED ID 2.0, THE TRADE DESK

Global advertising leader, The Trade Desk (NASDAQ: TTD), today announced that the Unified ID 2.0 initiative has expanded into the Southeast Asia market as leading over-the-top (OTT) players announce their support.

Key Points: 
  • Global advertising leader, The Trade Desk (NASDAQ: TTD), today announced that the Unified ID 2.0 initiative has expanded into the Southeast Asia market as leading over-the-top (OTT) players announce their support.
  • Initially developed by The Trade Desk, Unified ID 2.0 is a new, privacy-conscious identifier built from hashed and encrypted email addresses.
  • Leading OTT players in Southeast Asia have prioritized the use of Unified ID 2.0 to preserve the free flow of content in exchange for relevant advertising including regional OTT platforms iQiyi, TrueID, WeTV/iflix; FPT Play and VTV Giai Tri (VTVE) in Vietnam; and Indonesias largest local OTT platform, Vidio.
  • For more information about Unified ID 2.0, please visit the Unified ID solution site .

The Trade Desk Advances Partnership with NBCUniversal

Retrieved on: 
Thursday, November 18, 2021
Advertising, Entertainment, Communications, Technology, TV and Radio, General Entertainment, Internet, Sky News, TTD, The Lost Symbol, DreamWorks Animation, News, Sport, Asia, API, Universal Pictures, CTV, Technology, NBC Sports, Partnership, WaveMaker, Investment, NBCU, NBC, Twitter, Activation, Advertising, Recreation, The Trade Desk, Park, NBCUniversal, Catalog, Trade, CA, Focus Features, LinkedIn, Comcast, NASDAQ, YouTube, Television, Peacock, The Trade Desk, PEACOCK, THE TRADE DESK

Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it is expanding its partnership with NBCUniversal.

Key Points: 
  • Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it is expanding its partnership with NBCUniversal.
  • As part of this announcement, The Trade Desk will add NBCUs Peacock service to its industry-leading CTV platform.
  • The Trade Desk is a technology company that empowers buyers of advertising.
  • Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.

Conviva and the Trade Desk Partner to Improve Contextual Advertising for Premium Streaming Publishers

Retrieved on: 
Thursday, July 29, 2021
Software, Networks, Entertainment, Internet, Mobile Entertainment, Data management, Technology, Other Communications, TV and Radio, Marketing, Advertising, Communications, Marketing, Concurrent computing, Distributed computing, Conviva, Online advertising, Business models, Advertising, The Trade Desk, Streaming media, Conviva, The Trade Desk, CONVIVA, THE TRADE DESK

Details of the partnership, product offering, participating publishers and how premium publishers can participate and benefit, will be available via a webinar in August.

Key Points: 
  • Details of the partnership, product offering, participating publishers and how premium publishers can participate and benefit, will be available via a webinar in August.
  • The partnership between Conviva and The Trade Desk directly addresses these concerns and will enable The Trade Desk to be the first to provide its customers with streaming contextual advertising, a first for the industry.
  • The simple truth is streaming advertising needs transparent, contextual data to continue to build confidence in the channel, said Keith Zubchevich, CEO of Conviva.
  • By integrating The Trade Desk and our premium publisher partners, we will help unlock the multi-billion opportunity in streaming advertising and move the industry forward.

The Trade Desk Launches TD7, Venture Capital Arm to Invest in Open Internet Start-Ups

Retrieved on: 
Wednesday, July 7, 2021
Software, Internet, Finance, Advertising, Data management, Communications, Professional services, Technology, Online advertising, Finance, The Trade Desk, Money, Venture capital, TTD, Financial economics, The Trade Desk, Chalice Custom Algorithms, THE TRADE DESK, CHALICE CUSTOM ALGORITHMS

Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet.

Key Points: 
  • Global advertising technology leader, The Trade Desk (NASDAQ:TTD) today announced the launch of an internal venture capital arm, TD7, to invest in technology innovators focused on the open internet.
  • Advancing the open internet is core to our mission at The Trade Desk.
  • The TD7 name derives from the $7 million in venture capital it took for The Trade Desk to become profitable.
  • The announcement comes as The Trade Desk launches its new trading platform, Solimar , bringing major advances in ad-buying for the open internet.

New Survey Finds Nearly Half of American TV Viewers Already Cordless

Retrieved on: 
Tuesday, June 29, 2021
Technology, Mobile, Wireless, Entertainment, Advertising, Communications, Software, TV and Radio, Internet, Data management, Television advertising, Television in the United States, Television advertisement, Communication, Mass media, The Trade Desk, Advertiser Perceptions, THE TRADE DESK, ADVERTISER PERCEPTIONS

The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.

Key Points: 
  • The data shows that nearly half of American TV viewers are already cordless (47 percent), while 44 percent of Americans with cable TV anticipate pulling back or cutting service in the coming year.
  • According to the survey, only 19 percent of TV viewers are returning to their pre-pandemic sports viewing habits.
  • Meanwhile nearly half of viewers (44 percent) who watch sports are choosing a primary viewing source outside of linear TV.
  • Advertiser Perceptions conducted an online survey of 150 TV advertising planning and buying decisionmakers with an annual TV ad budget of $5+ million.