Associated tags: IA Financial Group, TGNA, Entertainment, Advertising, Communications, TV and Radio, Media, EPS, Names of large numbers, TEGNA, DSP, Smart TV, Local, Hand, OTT, CTV
Retrieved on:
Thursday, February 1, 2024
Marketing,
Entertainment,
Advertising,
Communications,
TV and Radio,
Media,
EPS,
Names of large numbers,
Growth,
TEGNA,
DSP,
Smart TV,
IA Financial Group,
Local,
Hand,
Acquisition,
OTT,
TGNA,
CTV Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
Key Points:
- Octillion is a next-generation demand-side platform (DSP) focused on Local CTV/OTT advertising.
- The acquisition will expand Premion’s capabilities in the growing CTV marketplace by combining Octillion’s cutting-edge technology with Premion’s award-winning local CTV/OTT advertising solution.
- “We are thrilled to announce the acquisition of Octillion Media,” said Tom Cox, president of Premion and senior vice president, corporate development, TEGNA.
- The acquisition of Octillion Media provides us with a proven purpose-built local CTV platform to further enable product innovation, improve operational efficiencies, and drive accelerated growth.
Retrieved on:
Tuesday, February 2, 2021
Identity graph technology is only as good as its accuracy including its match rates, scale, data quality and resolution.
Key Points:
- Identity graph technology is only as good as its accuracy including its match rates, scale, data quality and resolution.
- Cadent Advanced TV Platform will provide Premion with a complete suite of audience solutions and tools, including first-party data onboarding, audience building, insights, analytics, reporting, and campaign deployment.
- Once these highly accurate audiences are created, Premion advertisers can leverage Cadent platform's deployment tools to seamlessly activate an audience across multiple publishers.
- "For years, Cadent and Premion have partnered to bring incredible, innovative OTT solutions to market," said Tim Jenkins, EVP, Head of Audience & Identity Solutions, Cadent.
Retrieved on:
Thursday, January 7, 2021
Marketing,
Advertising,
Communications,
Technology,
Software,
Tegna Inc.,
Freewheel,
Automation,
Companies,
TEGNA,
FreeWheel,
Premion The media industry has transformed over the past decade, and through our partnership with FreeWheel, we continue to show our customers that we are an industry leader, said Kurt Rao, chief technology officer, TEGNA.
Key Points:
- The media industry has transformed over the past decade, and through our partnership with FreeWheel, we continue to show our customers that we are an industry leader, said Kurt Rao, chief technology officer, TEGNA.
- Advertisers are seeking efficiencies and simplicity in the planning and buying of CTV/OTT campaigns and our FreeWheel partnership facilitates the automation of buyer workflows," said Tom Cox, president of Premion.
- At FreeWheel, we pride ourselves on our ability to build more efficient and streamlined connections between buyers and sellers, said Ian Banks, business development manager, FreeWheel.
- Through our partnership, TEGNA and Premion are able to offer clients a completely automated and efficient experience from start to finish including advanced capabilities like data-focused solutions.
"Our advertiser-first strategy is built upon simplification in audience buying, driving transparency and measurable outcomes for advertisers," said Jim Wilson, President of Premion.
Key Points:
- "Our advertiser-first strategy is built upon simplification in audience buying, driving transparency and measurable outcomes for advertisers," said Jim Wilson, President of Premion.
- With more than 125 branded networks sourced through direct partnerships, Premion delivers brand-safe and fraud-free impressions at scale.
- A proven leader in measuring digital and TV audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.
- Premion, part of TEGNA Inc. (NYSE: TGNA), is an industry-leading premium CTV/OTT advertising platform for regional and local advertisers.
