Wurl Launches BrandDiscovery to Precisely Match Connected TV Ads With the Emotion and Context of Programming in Real Time
By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
- By matching an ad’s emotion with the emotion of the content directly preceding it, brands can generate positive attention.
- Scene-level analysis: BrandDiscovery offers contextual targeting at the scene level, an improvement over the industry’s standard program or channel-level solutions.
- Advertisers can present ads within programming that contextually aligns with their creatives based on emotion, brand safety, and genre.
- Contextual targeting at scale: BrandDiscovery ads will be shown across 300+ premium CTV publishers, including FAST channels and leading streamers.