The Science of Loyalty: Intuit Mailchimp’s New Global Study Uncovers Fundamental Drivers of Consumer Behavior and Decision-Making Towards Brand Loyalty
Retrieved on:
Monday, April 22, 2024
It also introduces new resources like the Loyalty Wheel, a proprietary framework that breaks down the fundamental pillars of loyalty within the consumer brain.
Key Points:
- It also introduces new resources like the Loyalty Wheel, a proprietary framework that breaks down the fundamental pillars of loyalty within the consumer brain.
- View the full release here: https://www.businesswire.com/news/home/20240422270544/en/
The Loyalty Wheel framework established in Intuit Mailchimp's latest report, The Science of Loyalty, distills loyalty into four neurobiological principles: reward, memory, emotion, and social interaction. - These fundamental pillars of loyalty can be broken down into 10 behavioral elements that help us understand the scientific underpinnings of loyal actions.
- Diving into science-backed loyalty strategies can assist brands and marketers with setting their brand apart from the competition.