The Royal Rider

Crown Royal Launches Hats Off Grant Program in Partnership with the Bill Pickett Invitational Rodeo Foundation in Celebration of Black Business Month

Retrieved on: 
Tuesday, August 1, 2023
Hat, Partnership, Black Rodeo, Black, Dream, Crown Royal, The Royal Rider, Empowerment, Hatmaking

NEW YORK, Aug. 1, 2023 /PRNewswire/ -- Rooted in their ethos of generosity, Crown Royal is celebrating Black Business Month with the announcement of The Hats Off Grant in partnership with the Bill Pickett Invitational Rodeo Foundation (BPIRF), a fund designed to empower the Black rodeo community and inspire a new generation of riders to pursue their passion. Crown Royal is steadfast in their dedication to nurture the Black rodeo community. In the coming year, the brand has pledged to diversify its Royal Rider program, and committed to provide a total of $100,000 as part of The Hats Off Grant, which will be split among four (4) cowgirls and cowboys and offer the financial support needed to continue their rodeo career.

Key Points: 
  • Beginning today through August 14, 2023, cowboys and cowgirls 25+, who are active members of the Bill Pickett Invitational Rodeo Association can visit www.bpirfoundation.org to submit their application for The Hats Off Grant.
  • "We at the Bill Pickett Invitational Rodeo Foundation are honored to expand our partnership with Crown Royal through The Hats Off Grant.
  • "We thank the Bill Pickett Invitational Rodeo for their continued partnership and providing opportunities to participate in – and amplify – their rodeo celebrations.
  • Follow @CrownRoyal for more information on Crown Royal's initiatives and partnership with the Bill Pickett Invitational Rodeo Foundation.

Crown Royal Celebrates The Local Rodeo Community and Champions Its Royal Riders at Houston Rodeo

Retrieved on: 
Monday, March 13, 2023
History, Livestock, Houston Livestock Show and Rodeo, Veteran, Royal, Crown Royal, Culture, PRCA, Houston Rodeo Live, HLSR, NRG Park, Collection, Freedom, The Royal Rider, Life, Hatmaking

HOUSTON, March 13, 2023 /PRNewswire/ -- As an official sponsor of the 2023 Houston Livestock Show and Rodeo (HLSR), Crown Royal is taking the moment to show its gratitude and tip a hat to those who drive the rodeo community forward.  In a new platform titled, "Hats Off with Crown Royal," the whisky brand is celebrating the uplifting spirit of the rodeo community starting in Houston, by sharing a symbolic hats off gesture to those who lend their skill, time and experiences to honor the rodeo tradition. 

Key Points: 
  • Consumers (21+) were invited to the Crown Royal Ranch to enjoy murals from local artists, Jeremy Biggers and Floyd Mendoza , live music, Crown Royal specialty cocktails, exclusive takeaways and were encouraged to participate in the Purple Bag Project.
  • "Generosity is at the core of Crown Royal, and as a longstanding partner of the Houston Livestock Show and Rodeo, it was certainly time to spotlight the incredible community of Houston and the people who've impacted the rodeo for 90+ years," said Hadley Schafer, Director, Crown Royal.
  • Crown Royal and their rodeo partners have joined forces to celebrate cowboys and cowgirls who keep their communities thriving with the Crown Royal "Royal Rider" award.
  • No matter how you decide to enjoy Crown Royal this rodeo season, remember to do so responsibly.

CROWN ROYAL CONTINUES TO CHAMPION THE RODEO COMMUNITY AT THE BILL PICKETT INVITATIONAL RODEO IN CELEBRATION OF JUNETEENTH

Retrieved on: 
Thursday, June 16, 2022
Time, Compton Cowboys, National Multicultural Western Heritage Museum, Culture, Tanqueray, London Stock Exchange, London, Glass, Taste, Crown Royal, Stockyard, Ketel One, Artifact, Community foundation, Woman, DeLeon, Cowtown Coliseum, Diageo, Croc, New, Smirnoff, Guinness, Family, News, Fort Worth Stockyards, Partnership, The Royal Rider, History, Western United States, Twitter, LSE, Black, DEO, Instagram, Collection, NYSE, Hatmaking, Jewellery, Juneteenth, Cowboy

FORT WORTH, Texas, June 16, 2022 /PRNewswire/ -- This Juneteenth, Crown Royal is toasting to the people that keep our communities thriving as the Official Whisky Sponsor of Bill Pickett Invitational Rodeo. For generations the Cowboy lifestyle and their rodeo icons have impacted our country's culture and Crown Royal is proud to amplify those voices and their important place in our history with this new partnership.

Key Points: 
  • Crown Royal, the Official Whisky Sponsor of Bill Pickett Invitational Rodeo, Raises a Glass to the Iconic Cowboy Community
    FORT WORTH, Texas, June 16, 2022 /PRNewswire/ --This Juneteenth, Crown Royal is toasting to the people that keep our communities thriving as the Official Whisky Sponsor of Bill Pickett Invitational Rodeo.
  • "We're excited to continue to support the Black rodeo community and Crown Royal Rider, Tory Johnson, as we celebrate Western culture and toast to Juneteenth."
  • In support of their efforts, Crown Royal, through the Crown Royal Generosity Fund,* will be donating $25,000 to the National Multicultural Western Heritage Museum in Fort Worth.
  • Join Crown Royal and the Bill Pickett Invitational Rodeo for a Juneteenth toast with your 21+ cowboy crew.