Urban Decay (cosmetics)

Urban Decay Teams Up With the Los Angeles Sparks for the 2023 WNBA Season

Retrieved on: 
Tuesday, July 18, 2023
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LOS ANGELES, July 18, 2023 /PRNewswire/ -- Put your game face on with Urban Decay. The three-time Women's National Basketball Association (WNBA) champions, Los Angeles Sparks, announce a new partnership with the high-performance color cosmetics company.

Key Points: 
  • LOS ANGELES, July 18, 2023 /PRNewswire/ -- Put your game face on with Urban Decay.
  • The three-time Women's National Basketball Association (WNBA) champions, Los Angeles Sparks, announce a new partnership with the high-performance color cosmetics company.
  • "Just like the Sparks, Urban Decay didn't get to where we are today by playing it safe," said Malena Higuera, General Manager, Urban Decay Cosmetics.
  • For more information on Urban Decay's partnership with the Los Angeles Sparks, please visit: urbandecay.com

Urban Decay Teams Up With 3X World Champion Swimmer Anastasia Pagonis to Stop Cyberbullying

Retrieved on: 
Friday, June 16, 2023
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EL SEGUNDO, Calif., June 16, 2023 /PRNewswire/ -- For 2023 Urban Decay will make moves to stop cyberbullying in a continued partnership with the Cybersmile Foundation. The cosmetics company proudly announces three-time world champion swimmer Anastasia Pagonis as the new face of the brand's ONLINE BULLYING HURTS IRL campaign.

Key Points: 
  • The cosmetics company proudly announces three-time world champion swimmer Anastasia Pagonis as the new face of the brand's ONLINE BULLYING HURTS IRL campaign.
  • Through social content, Urban Decay will speak to its Gen Z consumer through organic content showcasing acts and words of kindness.
  • "We've always championed individuality at Urban Decay and believe that everyone should be able to freely express their authentic selves online without being subject to abuse," said Eva Erdmann, President, Urban Decay Global.
  • For more information about ONLINE BULLYING HURTS IRL, Urban Decay x Cybersmile Education Modules, and Urban Decay's partnership with The Cybersmile Foundation, visit urbandecay.com/stoponlinebullying .

Urban Decay Is Throwing the First Metaverse Makeup Launch Party on Roblox

Retrieved on: 
Thursday, May 11, 2023
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EL SEGUNDO, Calif. , May 11, 2023 /PRNewswire/ -- Urban Decay always encourages fans to break the rules and unleash creativity in surprising ways. To support the next generation of beauty creators in the metaverse, the pioneering cosmetics company is releasing 18 mesmerizing virtual makeup looks in Roblox, a global immersive platform where over 65 million users of all ages connect and communicate daily.

Key Points: 
  • "The world of Roblox lives at the intersection of beauty and tech bringing our UD fam together," says Eva Erdmann, President, Urban Decay Global.
  • To celebrate this innovative launch, Urban Decay is teaming up with Ulta Beauty to host Urban Decay Eye-Con, the first-ever metaverse makeup launch party on Roblox, on May 13, 2023.
  • Participants are invited to give their avatars bold new looks and stock their virtual makeup bags at the Urban Decay pop-up shop.
  • To join the 24/7 party and explore the Urban Decay Eye-Con extravaganza, fans and players can create an account on Roblox.com and visit Ultaverse.

URBAN DECAY INTRODUCES "WORDS HURT IRL" CAMPAIGN, FEATURING "TALL GIRL" STAR, AVA MICHELLE, IN SUPPORT OF "STOP CYBERBULLYING DAY"

Retrieved on: 
Friday, June 17, 2022
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LOS ANGELES, June 17, 2022 /PRNewswire/ -- Change starts here. Urban Decay Cosmetics announces the latest initiative in its pledge to fight cyberbullying, "WORDS HURT IRL," a new campaign debuting with a powerful, call-to-action video starring "Tall Girl" actor, Ava Michelle.

Key Points: 
  • Urban Decay Cosmetics announces the latest initiative in its pledge to fight cyberbullying, "WORDS HURT IRL," a new campaign debuting with a powerful, call-to-action video starring "Tall Girl" actor, Ava Michelle.
  • Michelle's career debuted as a star on "Dance Moms", where she was dismissed from the show as too tall, given her 6'2" stature.
  • Urban Decay's collaboration with The Cybersmile Foundation was designed to develop education and support resources for important issues associated with cyberbullying and mental health.
  • For more information on WORDS HURT IRL, Urban Decay x Cybersmile Education Modules and/or Urban Decay's partnership with The Cybersmile Foundation, please visit www.urbandecay.com/stoponlinebullying .