Tracer Fortifies Leadership Team as Demand for Brand Protection and Cybersecurity Measures Skyrockets
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Monday, April 22, 2024
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The leadership team’s extensive experience in brand protection and AI is expected to accelerate Tracer’s growth and innovation in swiftly and precisely identifying instances of brand misuse across the digital landscape.
Key Points:
- The leadership team’s extensive experience in brand protection and AI is expected to accelerate Tracer’s growth and innovation in swiftly and precisely identifying instances of brand misuse across the digital landscape.
- Businesses need a solution that offers sophisticated AI and other advanced technology supported by a smaller number of specialized industry experts,” said Rick Farnell, CEO of Tracer.
- “With its advanced AI platform, fine-tuned by deeply experienced industry experts, Tracer has raised the bar significantly for brand owners struggling with traditional brand protection methods,” said Alan Spencer, Global Chief Technology Officer.
- “I believe that demand in the brand protection space is going to surge in the coming years.