2022 Casino Player Trends Report Shows New Generation of Players are Changing the Casino Landscape
PHOENIX, Nov. 1, 2022 /PRNewswire-PRWeb/ -- LaneTerralever, a marketing and customer experience agency, conducted a national study of 1,384 casino and sports betting players to better understand the player mindset and hidden drivers across multiple generations. In partnership with Jefferies Group, LaneTerralever also conducted one-on-one interviews with executives from some of the largest casino operators in the United States to incorporate their priorities and insights. Their 2022 Casino Player Trends Report provides casino operators and marketing executives with player findings and data-driven strategies to deliver a world-class experience and drive long-term loyalty.
- Their 2022 Casino Player Trends Report provides casino operators and marketing executives with player findings and data-driven strategies to deliver a world-class experience and drive long-term loyalty.
- Three of the most impactful areas covered by the report are expectations around customer experience, impacts of online sports betting and emerging trends in loyalty programs.
- While most casinos know what works for established players, a stronger focus needs to be placed on what matters to emerging players.
- To capitalize on this untapped market, casino operators should utilize their loyalty programs to reinforce in-person engagements with these online players.