EQS-News: DFV Deutsche Familienversicherung AG: Deutsche Familienversicherung: New pet health insurance & innovative marketing strategies
Frankfurt am Main, 20 June 2023 – DFV Deutsche Familienversicherung AG ("Deutsche Familienversicherung"), the innovative direct insurer from Frankfurt, entered the pet health insurance business for dogs and cats in 2019.
- Frankfurt am Main, 20 June 2023 – DFV Deutsche Familienversicherung AG ("Deutsche Familienversicherung"), the innovative direct insurer from Frankfurt, entered the pet health insurance business for dogs and cats in 2019.
- As of 15 June 2023, the company has launched a new generation of pet health insurance products and is promoting them in an innovative way via creative TV commercials and social media communications.
- For the first time, the four-legged friends themselves have their say in the TV commercial for a pet health insurance policy.
- Deutsche Familienversicherung already reacted to these promising market potentials in 2019 with the introduction of animal health insurance for dogs and cats.