The new and improved Amagi THUNDERSTORM delivers highest render rates in the industry
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Thursday, September 1, 2022
LONDON, Sept. 1, 2022 /PRNewswire/ -- Amagi, a global leader in cloud-based SaaS technology for broadcast and connected TV, today announced the latest version of its flagship ad insertion product, Amagi THUNDERSTORM. The new version offers a wide range of benefits for modern-day broadcasters and media content owners, enabling them to achieve ad revenue growth at scale on OTT and Free Ad-supported Streaming TV (FAST) platforms.
Key Points:
- The third generation of Amagi THUNDERSTORM has been built to specifically optimize the FAST ad experience and provide best-in-class ad render rates (number of ads inserted divided by the number of ads available).
- Amagi THUNDERSTORM provides a differentiated and optimized monetization solution for media companies in the streaming ecosystem.
- We now have a solution that is built and optimized exclusively for FAST and are seeing benefits of significantly improved render rates across our customers with this new offering," said Srinivasan KA, co-founder, Amagi.
- Improved CPMs with contextual targeting: Amagi THUNDERSTORM natively supports contextual targeting with partners like IRIS TV allowing better monetization of ads and improved targeting for advertisers.