Walmart Jumps Into Roblox With Launch of Walmart Land and Walmart’s Universe of Play
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Monday, September 26, 2022
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Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox.
Key Points:
- Today, Walmart is announcing the launch of two new immersive experiences in the metaverse mega-platform, Roblox.
- Called Walmart Land and Walmarts Universe of Play, the spaces offer unique interactive content and entertainment for customers, bringing to life the best of Walmarts isles in a virtual world.
- Walmart Land will bring the best fashion, style, beauty and entertainment items directly to the global Roblox community of over 52 million daily users.
- The retailer will continue to bring the fun with Walmarts Universe of Play the ultimate virtual toy destination in Roblox, just in time for those oh-so-real holiday wish lists.