Real Sugar

PEPSI AND SHAQ COLLAB WITH REEBOK TO DEBUT THE PEPSI 'SNEAK'ER

Retrieved on: 
Tuesday, February 20, 2024
Love, Minis, Atmosphere, CMO, Basketball, Magic, NBA, Orlando Magic, Noise, Wild cherry, Leg, Life, Location, I Wish, Reebok Pump, Pepsi Zero Sugar, Real Sugar, All Star Weekend, PEPSI, Shoe, Taste, Partnership, Bottled water

PURCHASE, N.Y., Feb. 20, 2024 /PRNewswire/ -- In 1992, PEPSI® partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years and Shaq is as buzzy as ever – recently showing love to Pepsi Minis with 90's icon Skee-Lo and having his Magic #32 raised to the rafters last week – the Big Diesel continues to be at the center of sports culture. Now, Pepsi is collaborating with Shaq on the Pepsi 'SNEAK'ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These aren't just another pair of custom kicks, though – these size 22 Reeboks are tailor made for the larger-than-life Shaq, who loves Pepsi Minis so much he wanted a 'SNEAK'ER be able to bring them with him to enjoy wherever he goes.

Key Points: 
  • Now, Pepsi is collaborating with Shaq on the Pepsi 'SNEAK'ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon.
  • The Pepsi 'SNEAK'ER allows Shaq to tote around a Pepsi Mini can so that he can enjoy a crisp and refreshing sip of Pepsi or Pepsi Zero Sugar whenever the urge arises.
  • And while Shaq rocked his Pepsi 'SNEAK'ER's on air and in Indy during All Star Weekend, Pepsi and Shaq are showing love to the fans and pulled more vintage Reebok PUMP Shaq Attaqs from Shaq's closet for Shoe Surgeon to customize for Pepsi Minis.
  • "The Pepsi 'SNEAK'ER is the latest in a long line of groundbreaking innovations we have had at Pepsi with our incredible partner, Shaq," said Todd Kaplan, CMO – Pepsi.

SHAQ WISHES HE WAS "A LITTLE BIT SMALLER" IN NEW PEPSI® MINI CANS COMMERCIAL

Retrieved on: 
Monday, November 20, 2023
TNT, Shaquille O'Neal, NBA, NBC, Head, Real Sugar, ESPN, New Year's Eve, NFL, I Wish, Wild cherry, Social media, First Time, Humour, News, Walking, Taste, NBA scoring leaders, 125th, Fashion design, Pepsi, Diet

PURCHASE, N.Y., Nov. 20, 2023 /PRNewswire/ -- Pepsi® is continuing its 125th anniversary celebration by reuniting with Shaquille O'Neal – whose countless Pepsi commercials delighted and wowed consumers throughout the 90's – to unveil a brand-new commercial that highlights Pepsi Mini Cans as the perfect pairing for snack and mealtime occasions. In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.

Key Points: 
  • In the new spot, Shaq wishes he was "a little bit smaller" when faced with the everyday perils of his larger-than-life size, to celebrate that Pepsi Mini Cans are always the perfect size.
  • It was incredibly fun to create the 'I Wish' commercial, showing how things could be better if I were indeed a little bit smaller," said Shaquille O'Neal.
  • "With Pepsi Mini Cans, I can enjoy every sip and appreciate the little things in life."
  • Pepsi Mini Cans are readily available to consumers, offering 7.5-ounces of the same great taste in a more convenient size.

Chocxo Exhibits at Expo East with Product Innovation and Unique Chocolate Experience for Attendees

Retrieved on: 
Wednesday, September 28, 2022
Dark, Good Housekeeping, Growth, CPG, Bitter, CA, Real Sugar, Taste, DELTA, Clean eating, Video game, Coffee, Instagram, Expo

DELTA, British Columbia, Sept. 28, 2022 /PRNewswire-PRWeb/ -- Chocxo, the astonishingly delicious, organic chocolate brand that is naturally low in real sugar, will be showcasing its latest products at this year's Natural Products Expo East Show. Chocxo invites Expo East attendees to stop by Booth #2319, September 29 - October 1 to sample delicious dark chocolates that are made from the finest flavor cocoa beans and thoughtfully sourced ingredients and to meet with the brand's leadership team.

Key Points: 
  • Chocxo products have been recognized by Good Housekeeping's Healthy Snack Awards as the Best Chocolate Nut Butter Cup for its Dark Chocolate Peanut Butter Cup and its Coconut Almond Butter Cup, and by Cosmopolitan's Snack Awards as the Best Chocolate Snack for its Dark Chocolate Peanut Butter Cup.
  • "We are thrilled to be back at Expo East this year," said Peter Higgins, President of Chocxo and Chewters Chocolates.
  • In addition to the 2023 Innovation, Chocxo currently offers six core SKUs: Organic Dark Chocolate Almond Butter Cups, Organic Dark Chocolate Peanut Butter Cups, Organic Dark Chocolate Coconut Almond Butter Cups, Organic Dark Chocolate Coconut Almond Sea Salt Snaps, Organic Dark Chocolate Raspberry Quinoa Snaps, and Organic Dark Chocolate Covered Almonds.
  • Chocxo, which was founded in 2014 as a bean-to-bar chocolate company in Irvine, CA recently scaled production by adding capacity in its Canadian chocolate factory.