PEPSI AND SHAQ COLLAB WITH REEBOK TO DEBUT THE PEPSI 'SNEAK'ER
PURCHASE, N.Y., Feb. 20, 2024 /PRNewswire/ -- In 1992, PEPSI® partnered with Shaquille O'Neal and Reebok for the first time, a celebration of the big man who was taking Orlando and the league by storm. Fast forward 32 years and Shaq is as buzzy as ever – recently showing love to Pepsi Minis with 90's icon Skee-Lo and having his Magic #32 raised to the rafters last week – the Big Diesel continues to be at the center of sports culture. Now, Pepsi is collaborating with Shaq on the Pepsi 'SNEAK'ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon. These aren't just another pair of custom kicks, though – these size 22 Reeboks are tailor made for the larger-than-life Shaq, who loves Pepsi Minis so much he wanted a 'SNEAK'ER be able to bring them with him to enjoy wherever he goes.
- Now, Pepsi is collaborating with Shaq on the Pepsi 'SNEAK'ER, custom built Reebok PUMP Shaq Attaqs courtesy of the Shoe Surgeon.
- The Pepsi 'SNEAK'ER allows Shaq to tote around a Pepsi Mini can so that he can enjoy a crisp and refreshing sip of Pepsi or Pepsi Zero Sugar whenever the urge arises.
- And while Shaq rocked his Pepsi 'SNEAK'ER's on air and in Indy during All Star Weekend, Pepsi and Shaq are showing love to the fans and pulled more vintage Reebok PUMP Shaq Attaqs from Shaq's closet for Shoe Surgeon to customize for Pepsi Minis.
- "The Pepsi 'SNEAK'ER is the latest in a long line of groundbreaking innovations we have had at Pepsi with our incredible partner, Shaq," said Todd Kaplan, CMO – Pepsi.