COORS LIGHT NAMED OFFICIAL BEER OF LEAGUES CUP
Retrieved on:
Tuesday, November 8, 2022
Soccer United Marketing, Marketing, Environment, Wine, World cup, 2015–16 CONCACAF Champions League, Blue moon, Beer, AND, SUM, NHL, TAP, Molson Coors Beverage Company, Jacob Leinenkugel Brewing Company, Drink, Coors Brewing Company, NEW, Leagues Cup, Television, Sport, MLB, Season, CONCACAF, LIGA, Coors Light, Partnership, History, Coors, Light, Montreal Exchange, EVP, MEXICO, NFL, MLS, Molson Brewery, Major League Soccer, Apple, Amazon, Google, Carling Brewery, Roku
CHICAGO, NEW YORK, AND MEXICO CITY, Nov. 8, 2022 /PRNewswire/ -- Molson Coors Beverage Company announced today Coors Light will be the first-ever multi-year partner of Leagues Cup, the landmark major soccer club tournament to feature every team from Major League Soccer (MLS) and LIGA MX, and a qualifier to the Concacaf Champions League.
Key Points:
- The multi-year partner agreement makes Coors Light the official beer of Leagues Cup, the first edition of this redefining competition, and will help Coors Light forge deeper connections with the leagues' loyal fan bases.
- "As the official beer of Leagues Cup, we're excited to bring Coors Light to 77 matches and 47 clubs each year across North America," said Marcelo Pascoa, VP Marketing, Coors Family of Brands.
- "Our partnership with Leagues Cup will build on the passion and momentum surrounding MLS and LIGA MX, bringing Coors Light to 'the beautiful game.'"
- "Leagues Cup is proud to announce Coors Light as the first partner and official beer of this landmark club tournament," said Carter Ladd, EVP of Soccer United Marketing (SUM).