AI-Powered Virtual Try-On and Styling Company Zelig Secures $15 Million in Series A Funding, Led by Hilco Global
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Monday, November 6, 2023
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New fashion technology company Zelig today announced it has secured $15 million in Series A funding to support the launch of its AI-powered virtual try-on and styling technology (VTO-S).
Key Points:
- New fashion technology company Zelig today announced it has secured $15 million in Series A funding to support the launch of its AI-powered virtual try-on and styling technology (VTO-S).
- International financial services firm Hilco Global led the funding round, joined by global luxury investor Bezikian Zareh, which brings the company to a $100 million valuation.
- “The technology provides a high-quality, virtual try-on experience that allows online consumers to create different looks and see themselves in those outfits as they shop across an e-commerce site,” said Sandy Sholl, CEO of Zelig.
- Zelig users will soon be able to upload a photo and virtually try on and style outfits and individual items using their own image.