VS-1.6 mine

Pixalate's October 2022 vMVPD CTV App Bundle ID Mapping Report: Sling, Fubo, Dish, Xumo Have 1.6K Bundle IDs across Roku and Fire TV

Retrieved on: 
Thursday, December 8, 2022
VS-1.6 mine, Amazon Fire TV, MRC, Filtration, Smart TV, Ecosystem, Advertising, Connected, Privacy, Amazon Fire tablet, Connections (TV series), Pluto TV, Research, Mobile advertising, Fire, Multimedia, Multichannel, CTV, Video game console, Online shopping, Food delivery, Roku, Bundle

LONDON, Dec. 8, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its October 2022 report - "CTV's Bundle ID Crisis" - describing the problematic state of Bundle IDs in the Connected TV (CTV) ad ecosystem. 

Key Points: 
  • vMVPD apps average 10x more Bundle IDs, resulting in problems with app identification in the CTV programmatic ad ecosystem.
  • In its newest study the October 2022 vMVPD CTV App Bundle ID Mapping Report Pixalate expands on our initial research by digging deeper into the app category with the highest number of Bundle IDs: Virtual MultiChannel Video Programming Distributor (vMVPD) apps.
  • Key Findings for vMVPD Apps:
    On Roku, the average was 13.7 Bundle IDs for vMVPD apps vs 1.6 for non-vMVPD apps.
  • For the Amazon Fire TV store, the average was 16.6 Bundle IDs for vMVPD apps vs 1.5 non-vMVPD apps.