Connections (TV series)

Angela Voss Named Marketing Architects’ New CEO

Retrieved on:

Tuesday, January 17, 2023

View the full release here: https://www.businesswire.com/news/home/20230117005071/en/

Key Points:

View the full release here: https://www.businesswire.com/news/home/20230117005071/en/
Angela Voss takes on a new role as All-Inclusive TV agency Marketing Architects' CEO.
(Photo: Business Wire)
Hengel, Marketing Architects’ founder and CEO for the last 25 years, is stepping away from the role to lead new venture exploration.
"Angela’s deep TV marketing knowledge and broad agency experience make her well-suited for the CEO role,” says Hengel.
“I can’t wait to see how she takes Marketing Architects into the future.”
As CEO, Voss will provide leadership and strategic direction for the company.

VANTIVA Demonstrates Latest CPE Solutions for an Immersive Connected Home Experience at CES 2023

Retrieved on:

Wednesday, January 4, 2023

LAS VEGAS, Jan. 4, 2023 /PRNewswire-PRWeb/ -- VANTIVA (formerly known as Technicolor) returns to CES to demonstrate the latest innovations in connected home technologies for broadband access, in-home wireless connectivity and enhanced video entertainment experiences.

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To this end, VANTIVA experts and executives will be on hand during the conference to showcase connected home technologies and applications embedded in the latest broadband and video CPEs.
Applications and products that will be demonstrated during CES include:
Carrier Grade Wi-Fi 7 Gateway — VANTIVA unveiled the first fully operational gateway embedded with Wi-Fi 7 in the fall of 2022.
VANTIVA is demonstrating outdoor and indoor solutions that support 5G FWA connectivity to -- and throughout -- the home.
TV Analytics Solutions – VANTIVA and HERO Partner RealVNC will demonstrate next-generation analytics solutions and remote support capabilities for connected home subscribers.

Pixalate's October 2022 vMVPD CTV App Bundle ID Mapping Report: Sling, Fubo, Dish, Xumo Have 1.6K Bundle IDs across Roku and Fire TV

Retrieved on:

Thursday, December 8, 2022

LONDON, Dec. 8, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released its October 2022 report - "CTV's Bundle ID Crisis" - describing the problematic state of Bundle IDs in the Connected TV (CTV) ad ecosystem.

Key Points:

vMVPD apps average 10x more Bundle IDs, resulting in problems with app identification in the CTV programmatic ad ecosystem.
In its newest study the October 2022 vMVPD CTV App Bundle ID Mapping Report Pixalate expands on our initial research by digging deeper into the app category with the highest number of Bundle IDs: Virtual MultiChannel Video Programming Distributor (vMVPD) apps.
Key Findings for vMVPD Apps:
On Roku, the average was 13.7 Bundle IDs for vMVPD apps vs 1.6 for non-vMVPD apps.
For the Amazon Fire TV store, the average was 16.6 Bundle IDs for vMVPD apps vs 1.5 non-vMVPD apps.

Pixalate Releases November 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Comedy Central Sees Spoofing Rate Rise to 50-75% on Roku

Retrieved on:

Wednesday, December 7, 2022

LONDON and PALO ALTO, Calif., Dec. 7, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the November 2022 edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT), inclusive of "ad fraud," across the Connected TV (CTV) open programmatic advertising marketplace.

Key Points:

This report covers CTV App Spoofing numbers for November 2022.
For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there.
For example, Comedy Central saw its spoofing rate rise to 50-75% this month from less than 10% in October.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.

Pixalate Releases October 2022 Connected TV (CTV) App Spoofing Report for Roku, Amazon Fire TV App Stores: Fox News, Local Now, Court TV Continue To Be Apparent Targets of App Spoofing

Retrieved on:

Friday, November 11, 2022

LONDON and PALO ALTO, Calif., Nov. 11, 2022 /PRNewswire/ -- Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising, today released the latest edition of our CTV Ad Fraud Series, where we highlight unique forms of invalid traffic (IVT) — known as ad fraud — across the Connected TV (CTV) open programmatic advertising marketplace.

Key Points:

This report covers CTV App Spoofing numbers for October 2022.
For background information, methodology and definitions related to CTV App Spoofing, please visit our inaugural App Spoofing Report (July 2022) and view the FAQs there.
Fox News, Local Now and Court TV continue to be apparent targets of app spoofing since the start of the series.
Pixalate is the market-leading fraud protection, privacy, and compliance analytics platform for Connected TV (CTV) and Mobile Advertising.

FreeWheel and Comscore Launch Advanced Connected TV Contextual Targeting Capabilities on FreeWheel’s Demand-Side Platform Beeswax

Retrieved on:

Thursday, September 29, 2022

Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.

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Today, FreeWheel and Comscore announced a partnership that expands the Connected TV (CTV) contextual targeting capabilities available through FreeWheels demand-side platform, Beeswax.
Media buyers using the Beeswax platform now have access to Comscores Predictive Audiences and CTV brand protection offering.
Comscore has the technology, profile data, and scale that Beeswax clients need to target their audiences within relevant content on premium CTV inventory.
And, with these capabilities built directly into the Beeswax platform, its now easier than ever for buyers to connect with their desired audiences in a brand safe environment.

IAB Tech Lab Releases Updates to SIMID 1.2 and VAST 4.3 For Public Comment

Retrieved on:

Thursday, September 22, 2022

NEW YORK, Sept. 22, 2022 /PRNewswire/ -- Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the release of updates to Secure Interactive Media Interface Definition 1.2 (SIMID 1.2) and Video Ad Serving Template 4.3 (VAST 4.3). The updates are open for public comment for a 30-day period until October 22, 2022.

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The updates are open for public comment for a 30-day period until October 22, 2022.
"IAB Tech Lab has been in deep review with the industry about simplifying video ad delivery and addressing the challenges of Advanced Television for buyers and publishers of TV content.
These updates are intended to make video campaigns more scalable and reduce the costs of executing them by further automating the process," said Shailley Singh, Executive Vice President, Product and Chief Operating Officer, IAB Tech Lab.
VAST 4.3 includes updates to minimize wasted costs for advertisers specifically in the Connected TV (CTV) environment.

DoubleVerify Fraud Lab Report: CTV Fraudsters Impersonate Smart Refrigerators to Falsify CTV Traffic

Retrieved on:

Wednesday, August 24, 2022

The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior.

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The new variant spoofs IoT (Internet of Things) devices, including smart refrigerators and smart watches, in an attempt to hide fraudulent behavior.
This latest iteration of LeoTerra shows how fraudsters are always looking for new ways to avoid detection, said Roy Rosenfeld, Head of DVs Fraud Lab.
The fraudsters behind LeoTerra downloaded an entire list of CTV and mobile devices from one of the popular online device information providers.
To date this year, for example, DVs Fraud Lab has caught and stopped six new SSAI variants aimed at falsifying CTV traffic.

THE WEATHER CHANNEL REVEALS LATEST NEW SERIES, FAST: HOME RESCUE - A HOME RENOVATION SERIES HIGHLIGHTING FAMILIES IMPACTED BY NATURAL DISASTERS AND EXTREME WEATHER

Retrieved on:

Monday, August 22, 2022

ATLANTA, Aug. 22, 2022 /PRNewswire/ -- Today, The Weather Channel television network announced a brand new rescue and recovery series, FAST: HOME RESCUE. The show follows families whose lives have been devastated by severe weather and natural disasters, and helps them rebuild stronger than before. In partnership with Reach Out Worldwide (ROWW) – a disaster relief organization founded by the late Paul Walker, star of the Fast & Furious franchise – The Weather Channel works with Cody and Felicia Walker – Paul's brother and sister-in-law and the current leaders of ROWW – to rebuild homes in the most devastated communities.

Key Points:

The show follows families whose lives have been devastated by severe weather and natural disasters, and helps them rebuild stronger than before.
"The new series, FAST: HOME RESCUE is at the intersection of extreme weather events and home renovation.
The Weather Channel CTV app is available on Amazon Fire TV, Android TV, Roku, Samsung, and Xfinity Flex.
Since its launch 40 years ago, The Weather Channel television network has become the top-rated and most widely distributed weather network in America.

Medicx Health Announces Upgrades to AdLift Rx

Retrieved on:

Monday, May 16, 2022

SCOTTSDALE, Ariz. , May 16, 2022 /PRNewswire/ -- Medicx Health, today, announces the launch of AdLift Rx 3.0. The industry-leading offering includes several upgrades to its software-as-a-service (SaaS) platform. Built for life science digital marketers and Agency of Record analysts, AdLift Rx is a SaaS based platform that delivers the most cost-effective and transparent actionable analytics with a deep understanding of patients as consumers so they can execute impactful campaigns with high ROI. Consequently, clients can do more with less because Medicx precision targeting and rapid insights based on Real World Evidence (RWE) and consumer data can improve efficiency in healthcare marketing and provide direction to unfocused budgeting debates.

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SCOTTSDALE, Ariz., May 16, 2022 /PRNewswire/ -- Medicx Health, today, announces the launch of AdLift Rx 3.0.
AdLift Rx combines the power of RWE data and the ability to measure a wide array of promotional channels-all in one place.
One key upgrade to AdLift Rx is the ability to measure Brand.com and data-driven TV formats including Addressable Television (ATV) and Connected Television (CTV).
Additional features for AdLift Rx include:
AdLift Rx is a core component of the Medicx Health Closed-Loop Marketing Solution.