Street League Skateboarding (SLS) and Jones Soda Sign Multi-Year Partnership to Champion Action Sports and Amplify Innovative Spirit of SLS Events
LAS VEGAS, May 8, 2024 /PRNewswire/ -- Street League Skateboarding (SLS) and Jones Soda Co. today announced a multi-year partnership to champion current and future generations of action sports. Jones Soda., a longtime supporter of skateboarding and other action sports, will now join forces with the world's largest competitive skateboarding league to amplify the SLS community and innovative spirit of SLS events. The partnership will feature an integration of the Jones Soda Co. product and the brand's own action sports heritage into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons. Through the partnership, Jones will also serve as the official sponsor of SLS Futures, the league's all-new youth development program.
- Jones Soda., a longtime supporter of skateboarding and other action sports, will now join forces with the world's largest competitive skateboarding league to amplify the SLS community and innovative spirit of SLS events.
- The partnership will feature an integration of the Jones Soda Co. product and the brand's own action sports heritage into SLS venues, SLS athlete activations, content, and branding throughout the 2024 and 2025 SLS seasons.
- Through the partnership, Jones will also serve as the official sponsor of SLS Futures, the league's all-new youth development program.
- In 2022, Jones became the first non-alcoholic carbonated beverage brand to crossover to cannabis and HD9 with Mary Jones.