What Vietnam's ban of the Barbie movie tells us about China's politics of persuasion
She is at once a symbol of female empowerment, ridicule and consumerism.
- She is at once a symbol of female empowerment, ridicule and consumerism.
- People might suspect that the recent ban of the Barbie movie by the Vietnamese government is motivated by these concerns.
- Amid the frothy Barbie plot, the attentive viewer might notice a map depicting a broad area claimed by China in international waters that buffer the Philippines, Malaysia/Indonesia, Vietnam and China.
Appropriating culture
- China has claimed traditional Korean songs (arirang), dress (hanbok) and the quintessential culinary staple, kimchi.
- But on a psychological level, culture and physical territory are central to group identities.
- Vietnam’s concerns about a momentary glimpse of a map in a movie must be viewed in these terms.
Cultures evolve
- The Vietnamese, for example, developed their own folk medicine, often appropriated by the Chinese as “southern medicine (Thuốc Nam).” By making claims on other cultures in the region, China is attempting to legitimize its influence as it seeks global superpower status.
- Understandably, when China makes claims on regional cultural traditions — and territory — its neighbours fear for their autonomy.
Eyeing territory
- The party has dedicated considerable effort to building up a powerful navy and constructing artificial islands atop coral reefs to place military bases.
- During this time, parts of Korea, China, Taiwan, Vietnam and other countries were subjected to brutal colonial rule.
Persuasion through media, messages
- A key strategy in persuasion is to flood information ecosystems with desired messages.
- When presented in ubiquitous media, such as memes or postage stamps, an audience can begin to lose track of the credibility of the source.
- Beyond film, history textbooks and classrooms are the latest battleground for wars that continue to live in collective memory.
The power of pink persuasion
- Its brief moment in the spotlight will likely amuse audiences, but it also adds another small brick to the wall being built by China to expand its influence.
- Regulations aimed at preventing Chinese influence won’t be sufficient as they might replicate the kind of censorship seen in China.