GEICO Cavemen

Hyundai Calls on Football Fans to Conquer the Weekend in New Viking-Themed Santa Fe Marketing Campaign

Retrieved on: 
Friday, January 26, 2024
HTRAC, Toyota, GEICO Cavemen, SUV, Life, Multimedia, Humanity, Heart, Adventure, Passport, Chevrolet Blazer, Radio, Marriage, Jeep, National TV, Barracuda, Caveman, Volkswagen Atlas, XRT, GEICO, Ford Edge, Conference, Nissan, LA Auto Show, Blazer, Hyundai Motor America, Subaru Outback, INNOCEAN, Venza, Hyundai Motor Company, Murano

The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.

Key Points: 
  • The campaign titled "VIKINGS," encourages viewers to conquer the weekend in the all-new Santa Fe.
  • The revamped Santa Fe showcases an array of technological capabilities alongside rugged available features such as HTRAC all-wheel drive and all-terrain tires.
  • It's that sense of joy we hope Hyundai can bring to families with the new Santa Fe."
  • The Santa Fe marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.

Oxcart Assembly and Quub Team Up to Challenge Aerospace Goliaths with USA TODAY Special Edition Ad

Retrieved on: 
Friday, October 20, 2023
Technology, Engineering, Security, Marketing, Satellite, Advertising, Aerospace, Communications, Manufacturing, United States Space Command, GEICO Cavemen, Special edition, GEICO, Goliath, Caveman, Liquid Death, Organization, Smokey Bear, Daft Punk, Partnership, NASA, Beauty, Volkswagen, Video game, Artemis

Drawing inspiration from iconic DDB Volkswagen Print adverts, the ad is a playful yet pointed commentary on the inefficiencies and excesses of the aerospace industry's bigwigs.

Key Points: 
  • Drawing inspiration from iconic DDB Volkswagen Print adverts, the ad is a playful yet pointed commentary on the inefficiencies and excesses of the aerospace industry's bigwigs.
  • ", the ad’s copy masterfully juxtaposes Quub's agile, capital-light approach against the bloated bureaucracies of industry’s much larger incumbents.
  • "We wanted to disrupt the aerospace advertising landscape by highlighting Quub's strengths and commitment to being cost-effective, agile, and mission-driven,” said Tony Gardner of Oxcart Assembly.
  • *This press release is for informational purposes only and should not be construed as an endorsement by NASA, USA TODAY, or any other mentioned organization.

All-New Marketing Campaign for Hyundai's IONIQ 6 Explains Why It's Time to Go Electric

Retrieved on: 
Friday, January 27, 2023
Multimedia, Kevin, GEICO Cavemen, Hyundai Motor Company, INNOCEAN, Football, Caveman, Conference, Habit, Temperature, Hyundai Motor America, Life, Family, Certification, SE, Humanity, Hyundai Motor Manufacturing Indonesia, Sale, CMO, EV, EPA, Hyundai, GEICO, Progress in Human Geography, Social media, Atmosphere, SUV, Automotive industry, Television, Electric battery, Canvas

"With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.

Key Points: 
  • "With the introduction of the IONIQ 6, Hyundai is once again making the electric vehicle lifestyle more accessible and convenient than ever before," said Angela Zepeda, CMO, Hyundai Motor America.
  • The 60- and 30-second hero spots titled, "Your Dad Is Going Electric," feature Kevin and Sosie Bacon taking a drive in his new all-electric IONIQ 6.
  • In addition, contextual social media content that highlights key IONIQ 6 features including charge time, Bluelink, digital key, etc.
  • The IONIQ 6 marketing campaign was developed in collaboration with Hyundai's agency of record, INNOCEAN USA, while its media agency, Canvas, coordinated the media buys.