MediaRadar Acquires Kantar Group’s Vivvix to Offer a Comprehensive View of the Advertising Industry
This transformative deal positions MediaRadar as the definitive source of advertising data and insights, serving the entire industry ecosystem from media owners to agencies and brands.
- This transformative deal positions MediaRadar as the definitive source of advertising data and insights, serving the entire industry ecosystem from media owners to agencies and brands.
- “By combining Vivvix and MediaRadar, we offer a complete view of the entire advertising industry,” said Todd Krizelman, CEO and co-founder of MediaRadar.
- Unified as one platform, MediaRadar will deliver the most comprehensive near real-time advertising intelligence available.
- Weil, Gotshal & Manges served as legal advisor and Barclays Bank PLC, acting through its Investment Bank (“Barclays”) served as financial advisor to Kantar.