PRIZM

Lokavant Introduces First Source-Agnostic Data Engine to Drive Better Clinical Trial Decision-Making and Improve Performance

Retrieved on: 
Wednesday, January 31, 2024
Software, Research, Professional Services, Pharmaceutical, Technology, Artificial Intelligence, Health Technology, Data Analytics, Clinical Trials, Science, Biotechnology, Health, Other Science, PRIZM, AI, ChromeOS, CDH, Clinical trial, RWD, Drug development, Digital, Artificial intelligence, EDC, Medidata Solutions, Specialization, American Opportunity Tax Credit, SCOPE, CTMS, Medical device

Lokavant , the clinical trial intelligence platform company, announces PRIZM™ Clinical Data Hub (CDH), the industry’s source-agnostic clinical data hub to aid decision-making and improve trial performance with predictive analytics.

Key Points: 
  • Lokavant , the clinical trial intelligence platform company, announces PRIZM™ Clinical Data Hub (CDH), the industry’s source-agnostic clinical data hub to aid decision-making and improve trial performance with predictive analytics.
  • The life sciences industry struggles to harness enough data to fuel AI for practical uses in clinical research.
  • All trial data is harmonized in PRIZM which fuels Lokavant’s platform to provide a centralized view of trial performance in real time.
  • The industry needs a reliable solution to distill and standardize all the various data sources to drive improved clinical trial decisions.

MAGID, A LEADING STRATEGY CONSULTING FIRM, AND CLARITAS, A PIONEER IN DATA-DRIVEN MARKETING INTELLIGENCE, PARTNER TO PROVIDE UNPARALLELED TARGETED MARKETING SOLUTIONS TO THE STREAMING ECOSYSTEM

Retrieved on: 
Thursday, December 28, 2023
Partnership, PRIZM, Churn, Entertainment, API, Consumer, Mouth, ARPU, Magid, Person, Advertising, Growth, SVP, Connexion, EVP, ROI

Claritas clients will now be able to run campaigns among subsets of the streaming population based on the value they represent to the business.

Key Points: 
  • Claritas clients will now be able to run campaigns among subsets of the streaming population based on the value they represent to the business.
  • In addition, retention campaigns can be targeted to the most valuable segments while not spending wasteful dollars on high-churn/low-value subscribers.
  • “We're thrilled to partner with Magid, a leader in understanding consumer behavior in the ever-evolving streaming landscape," said Ron Cohen, SVP of Practice Leadership at Claritas.
  • This first-of-its-kind collaboration will be a game-changer for streaming marketers looking to optimize their strategies and achieve measurable growth."

Painting a Unique Picture of Digital Users: Environics Analytics Launches Opticks Digital Powered by Vividata

Retrieved on: 
Wednesday, February 22, 2023
Opticks, Organization, Metrica, Database, PRIZM, EA, Environics, Online shopping, Vividata

TORONTO, Feb. 22, 2023 (GLOBE NEWSWIRE) -- Environics Analytics (EA) today announced the launch of Opticks Digital Powered by Vividata, a robust database providing a new multi-channel view of the online Canadian consumer.

Key Points: 
  • TORONTO, Feb. 22, 2023 (GLOBE NEWSWIRE) -- Environics Analytics (EA) today announced the launch of Opticks Digital Powered by Vividata, a robust database providing a new multi-channel view of the online Canadian consumer.
  • Leveraging privacy-compliant data collected by Vividata, Opticks Digital enables users to analyze web and app behaviour linked to over 500 variables from Vividata’s SCC | Study of the Canadian Consumer.
  • For more information on Opticks Digital Powered by Vividata, please visit: https://environicsanalytics.com/en-ca/data/behavioural/opticks-digital-p... .
  • For additional information on other products and services from Environics Analytics, please visit www.environicsanalytics.com or contact us at [email protected] .