Outside (company)

Outside Interactive & Brooks Running Launch Personalized Content for Runners

Retrieved on: 
Friday, April 12, 2024
Gaia, Weather, News, Marketing, Brooks Sports, Outside, Camping, Outside (company), E-commerce, Database, Running

BOULDER, Colo., April 12, 2024 /PRNewswire/ -- Outside Interactive Inc, the world's leading creator of outdoor content, services, events, and experiences, along with Brooks Running, a global leader in performance run footwear and apparel, join forces to bring local, personalized content to active lifestyle enthusiasts and outdoor adventurers across the United States.

Key Points: 
  • By combining Outside's network reach with locally relevant Brooks content and product recommendations, these personalized newsletters aim to get more people outside.
  • BOULDER, Colo., April 12, 2024 /PRNewswire/ -- Outside Interactive Inc, the world's leading creator of outdoor content, services, events, and experiences, along with Brooks Running, a global leader in performance run footwear and apparel, join forces to bring local, personalized content to active lifestyle enthusiasts and outdoor adventurers across the United States.
  • The collaborative effort between Outside and Brooks aims to inform, inspire, and connect readers with their local running community, one personalized email at a time.
  • By leveraging the extensive reach of the Outside Network and Brooks' expert runner insights, to integrating valuable external content, the partners aim to facilitate meaningful connections and get more people outside.

Outside Interactive, Inc. Announces Launch of RUN, a New Running Media Platform

Retrieved on: 
Thursday, February 1, 2024
Gaia, Outside (company), Outside, News, Women's Running, Triathlon, Running, Shoe, Editorial, Outside (magazine), Culture, RUN

BOULDER, Colo., Feb. 1, 2024 /PRNewswire/ -- Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, launched a new running media platform, RUN, today. Built on the legacy of more than fifty years of experience in running media across Outside Magazine, Trail Runner, Podium Runner, and Women's Running, RUN combines and elevates all aspects of these iconic brands with the goal of empowering people to run.

Key Points: 
  • BOULDER, Colo., Feb. 1, 2024 /PRNewswire/ -- Outside Interactive, Inc., the world's leading creator of active lifestyle content, services, events, and experiences, launched a new running media platform, RUN, today.
  • Built on the legacy of more than fifty years of experience in running media across Outside Magazine, Trail Runner, Podium Runner, and Women's Running, RUN combines and elevates all aspects of these iconic brands with the goal of empowering people to run.
  • Born from tremendous growth and disruption within the sport, RUN is committed to delivering gender-equitable and inclusive coverage to reflect the expanding global running community.
  • "We recognize an evolution in our sport over recent years, as newcomers are drawn to running both as a lifestyle and for its communities.

Outside Names Heather Dietrick as Chief Media Officer

Retrieved on: 
Thursday, November 2, 2023
SKI, Outside (company), Triathlon, Interactivity, Outside (magazine), Backpacker, VELO, The Daily Beast, Television, Advertising, Nature, Growth, Dietrick, Marketing, Outside, Gawker Media, Management

BOULDER, Colo., Nov. 2, 2023 /PRNewswire/ -- Outside Interactive, Inc. today announced the addition of Heather Dietrick to its leadership team in the newly created role of Chief Media Officer, starting January 1. Dietrick joins Outside from The Daily Beast, where she launched a thriving membership business, drove record traffic numbers, and diversified revenue by expanding the company's affiliate and advertising products. In her new role, Dietrick will oversee all operations and 150+ staff at Outside's 13 media brands, reporting to CEO Robin Thurston as a key member of the company's executive team.

Key Points: 
  • BOULDER, Colo., Nov. 2, 2023 /PRNewswire/ -- Outside Interactive, Inc. today announced the addition of Heather Dietrick to its leadership team in the newly created role of Chief Media Officer, starting January 1.
  • Dietrick joins Outside from The Daily Beast, where she launched a thriving membership business, drove record traffic numbers, and diversified revenue by expanding the company's affiliate and advertising products.
  • "Heather is the perfect leader to help power the next stage of growth here at Outside," said Thurston.
  • Dietrick will lead the largest group, the Outside Media division, which includes the company's core content websites and magazines.

Alyeska Resort in Alaska Joins the Ikon Pass Community for Winter 23/24

Retrieved on: 
Thursday, April 13, 2023
Skiing, Snowboarding, Sports, Vacation, Destinations, Travel, Tourist Attractions, Diamond, Gaia, Palisade, Outside (company), Chugach State Park, Partnership, Backpacker, Alterra Mountain Company, Winter Park Resort, Outside (magazine), Snow, Athlete, NASTAR, VeloNews, Limited, Steamboat, Collection, Yoga Journal, SKI, Alyeska Resort, Tourism, Amusement park, Health insurance, Child, Tremblant

Alyeska Resort joins the Ikon Pass community, bringing the Alaskan basecamp for adventure to Ikon Pass holders for winter 23/24.

Key Points: 
  • Alyeska Resort joins the Ikon Pass community, bringing the Alaskan basecamp for adventure to Ikon Pass holders for winter 23/24.
  • “We are thrilled to expand into Alaska and invite the Ikon Pass community to discover Alyeska Resort,” said Erik Forsell, Chief Marketing Officer, Alterra Mountain Company.
  • Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations.
  • To provide additional value for families looking to ski and ride together, Ikon Pass holders can purchase up to two discounted Child Ikon Passes or Child Ikon Base Passes for children ages 5-12 with the purchase of an Adult Ikon Pass or Adult Ikon Base Pass.

Improve every day with the new Edge 540 and Edge 840 Series GPS cycling computers from Garmin

Retrieved on: 
Tuesday, April 11, 2023
Communication, Connect, GRMN, Heat, Life, GNSS, Smartphone, Zivko Edge 540, Outside (company), VO2 max, Blog, Computer, Athlete, SOS, Edge, VO2, Diagnosis, Health, Environment, NYSE, GameChanger, Satellite navigation device, Road, Garmin

OLATHE, Kan., April 11, 2023 /PRNewswire/ -- Garmin (NYSE: GRMN) today announced the Edge® 540 and Edge 840 Series, its latest GPS cycling computers that combine a wide array of performance-based training metrics – including one-of-a-kind, comprehensive coaching catered toward the personal goals of each individual cyclist – enhanced navigational support, connected features and more into a lightweight design to help cyclists reach their goals. Plus, new solar charging models give cyclists even more ride time between charges with up to 32 hours of battery life in demanding use or up to 60 hours in battery saver mode1.

Key Points: 
  • "We are excited to introduce the new Edge 540 and Edge 840 Series to the global cycling community.
  • Packed with advanced training metrics and navigational tools, Edge 540 and 840 Series are ready to help cyclists perform at their best.
  • When it's time to take training indoors, Edge 540 and 840 Series easily pair to Tacx® indoor smart trainers for year-round riding.
  • Available now, Edge 540 Solar and Edge 840 Solar have suggested retail prices of $449.99 and $549.99, respectively.

Ikon Pass Offers the Good Stuff for Winter 23/24 on March 16 With Access to 50+ Global Destinations and the Launch of a New Collection of Exclusive Pass Holder Benefits and Offers

Retrieved on: 
Thursday, March 9, 2023
Skiing, Snowboarding, Sports, Outdoors, Family, Vacation, Consumer, Destinations, Travel, Other Consumer, Marketing, Advertising, Communications, Tourist Attractions, Gaia, Outside (company), CMH, Outside (magazine), Jackson Hole Mountain Resort, Yoga Journal, COVID-19, Alta, Maxima and minima, Sugar Bush, Protect Our Winters, The North Face, Limited, VeloNews, SKI, IKON, Backpacker, Sale, Winter Park Resort, Alterra Mountain Company, Food, Collection, Athlete, Solitude, Friends, NASTAR, Pass, CAD, Aspen/Snowmass, APR, Friends and Family, Tourism, Health insurance, Amusement park, Nightclub, Accounting, Steamboat, Child, Tremblant

For a limited time, any purchased 23/24 Ikon Pass includes unlimited $100 ($130 CAD) savings toward any single 23/24 winter booking made on Ikon Pass Travel before May 5, 2023.

Key Points: 
  • For a limited time, any purchased 23/24 Ikon Pass includes unlimited $100 ($130 CAD) savings toward any single 23/24 winter booking made on Ikon Pass Travel before May 5, 2023.
  • Ikon Pass Travel is an online travel planning service exclusively for members of the Ikon Pass community that offers the ability to seamlessly explore and book all aspects of adventure across Ikon Pass destinations.
  • Browse and compare airfare, hotels, and activities across Ikon Pass destinations to create a vacation package or be matched with an Ikon Pass Travel specialist.
  • Ikon Pass First Tracks applies to the 23/24 Ikon Pass, Ikon Base Pass, Ikon Base Plus Pass and Ikon Session Pass based on pass access.