Athleta Partners with Katie Ledecky, the World's Most Decorated Female Swimmer, as Newest Member of its Power of She Collective
SAN FRANCISCO, March 1, 2024 /PRNewswire/ -- Today, on the first day of Women's History Month, Athleta announces a historic five-year partnership with record-breaking athlete Katie Ledecky, the world's most decorated swimmer.
- "I've long admired Athleta for recognizing and authentically supporting female athletes' individual and collective strengths, and that's why I'm thrilled to partner with a brand that has values that align with mine.
- I'm looking forward to being part of something that inspires me on a personal level," said Ledecky.
- Athleta launched the Power of She Collective in 2023 to deepen its relationship with athletes at all stages of their careers.
- Ledecky as well as other Power of She Collective members will be predominantly featured in various chapters of the campaign.