Coliseo General Rumiñahui

France to Host First-Ever WWE® Premium Live Event WWE Backlash France® in May 2024

Retrieved on: 
Thursday, November 16, 2023

WWE, part of TKO Group Holdings (NYSE: TKO), today announced that WWE Backlash France will be the first-ever WWE Premium Live Event to be held in France, emanating from the LDLC Arena in Lyon-Decines on Saturday, May 4, 2024.

Key Points: 
  • WWE, part of TKO Group Holdings (NYSE: TKO), today announced that WWE Backlash France will be the first-ever WWE Premium Live Event to be held in France, emanating from the LDLC Arena in Lyon-Decines on Saturday, May 4, 2024.
  • View the full release here: https://www.businesswire.com/news/home/20231116570258/en/
    FRANCE TO HOST FIRST-EVER WWE® PREMIUM LIVE EVENT WWE BACKLASH FRANCE® IN MAY 2024 (Photo: Business Wire)
    Additionally, SmackDown will emanate from the LDLC Arena on Friday, May 3, 2024, marking the first time SmackDown will broadcast from France.
  • Other artists set to hold major events at the LDLC Arena in Lyon-Decines, France, in the coming months include Sting, Jonas Brothers and Green Day.
  • Backlash 2023, held earlier this year at the Coliseo de Puerto Rico José Miguel Agrelot in San Juan, Puerto Rico, became WWE’s highest-grossing and most-viewed Backlash in company history.

WWE® & Fanatics Expand Partnership to Include All Global Event Retail and Merchandise Operations

Retrieved on: 
Tuesday, April 18, 2023

WWE® (NYSE: WWE) and Fanatics today announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE’s global event merchandise business.

Key Points: 
  • WWE® (NYSE: WWE) and Fanatics today announced an expansion of their existing comprehensive, long-term sports and entertainment partnership, which will now see Fanatics assume operations of WWE’s global event merchandise business.
  • Under the expanded partnership, Fanatics Commerce, the company’s e-commerce, licensed merchandise and physical retail operations division, will manage the on-site event retail experience for WWE’s annual calendar of 300-plus events, including premium live events such as WrestleMania®, Royal Rumble® and SummerSlam®.
  • Fanatics will work closely and collaboratively with world-class teams at WWE who previously operated the event retail business in-house for decades to optimize the event shopping experience for its growing global fanbase.
  • “Fanatics has been an amazing partner and will immediately bolster WWE’s event retail business,” said Alex Varga, WWE Senior Vice President, Head of Corporate Development.