Sounder Integrates with IRIS.TV, Expanding Its Data Signal Beyond Podcasts to CTV
NEW YORK, Aug. 21, 2023 /PRNewswire-PRWeb/ -- Sounder, the leader in AI-powered brand safety and contextual intelligence for audio, announced today its planned integration with IRIS.TV, the leading content data platform. This marks the first time Sounder's technology will be used beyond podcast content, expanding the use case to CTV.
- "Our partnership with Sounder is a significant development in CTV advertising.
- With Sounder, marketers have a best-in-class audio-based product that provides accurate brand safety, suitability, and contextual insights for targeting CTV campaigns at scale."
- "Our partnership with Sounder is a significant development in CTV advertising," says Nancy Neumann-Grey, VP of Business Development, Data Partners of IRIS.TV.
- With Sounder, marketers have a best-in-class audio-based product that provides accurate brand safety, suitability, and contextual insights for targeting CTV campaigns at scale."