Auliʻi Cravalho

THE SHEBA® BRAND PARTNERS WITH KULEANA CORAL REEFS, CONTINUING THEIR COMMITMENT TOWARD A FUTURE WITH FISH

Retrieved on: 
Tuesday, July 18, 2023

FRANKLIN, Tenn., July 18, 2023 /PRNewswire/ -- Coral reefs are dying and according to sources like the National Ocean Service1 and the Smithsonian Ocean Portal2, climate change is a large reason why. Besides the obvious harmful effects on the ocean's ecosystems and the consequent impact on fish — scientists predict that 90% of the world's tropical reefs will be gone in the next 20 years, threatening 25% of the world's marine life — it's also devastating to coastal communities. Without intervention, nearly half a billion people who depend on coral reefs for food, income and coastal protection may be impacted.

Key Points: 
  • That's why, during Coral Reef Awareness Week, with the help of Auli`i Cravalho, Hawaiian-born actress, singer and cat parent, the SHEBA brand is announcing its continued commitment to restoring coral reefs.
  • The brand is thrilled to bring their efforts closer to home, through a partnership with Kuleana Coral Reefs, a nonprofit organization helping to restore and protect Hawai`i's coral reefs and native ecosystem.
  • "More coral means more fish, and more fish helps maintain marine ecosystems here in Hawai`i, and around the world," said Alika Garcia, co-founder of Kuleana Coral Reefs.
  • We're thrilled to be able to partner with Kuleana Coral Reefs to maximize impact here in the U.S. to help ensure a future with more fish."