SHEBA

Calling All Cats, This One's For You: The SHEBA® Brand Is Giving Cats More of What They Want With A New Premium Cat Food Offering

Retrieved on: 
Wednesday, March 27, 2024
PR, Attention, Comment, Affection, Sport, Sweepstake, SHEBA, Eagle, OOH, Love, Heart, AMV, Cat, Parent

FRANKLIN, Tenn., March 27, 2024 /PRNewswire/ -- As cat parents know, cats are well versed in licking many things, especially when it comes to rich, delicious gravy. As a cat food brand that puts cats at the heart of everything it does, the SHEBA® brand has expanded their premium cat food offerings with new SHEBA® GRAVY INDULGENCE™ Entrées. The new product comes in an easy-to-peel twin pack that appeals to cats' selective tastes with extra1 gravy – specifically 70% gravy and 30% delicate cuts of beef, chicken, or fish – in four delectable flavors.

Key Points: 
  • As a cat food brand that puts cats at the heart of everything it does, the SHEBA® brand has expanded their premium cat food offerings with new SHEBA® GRAVY INDULGENCE™ Entrées .
  • The Gravy Race, developed with creative agency AMV BBDO, celebrates the launch of the SHEBA brand's latest product innovation, SHEBA® GRAVY INDULGENCE™ Entrées.
  • New SHEBA® GRAVY INDULGENCE™ Entrées are now available online or in-store at major retailers and pet stores nationwide.
  • For more information on the brand's full portfolio of products, visit Sheba.com , or follow along The Gravy Race on Instagram and TikTok .

Mars Tackles Climate Change Across Iconic Brands

Retrieved on: 
Wednesday, September 20, 2023
Cream, Ben's Original, Coral, Partnership, Food, SHEBA, AWD, Snack, Education, Kuleana Act of 1850 (Hawaii), Carbon, Great Barrier Reef, Farmer, Orbit, Carbon dioxide, Greater ground robin, Where Hope Grows, SRP, GHG, Research, Movement, BEN, Grain, Organization, Regeneration, Climate change, Coral reef, Soil, Originality, Television, Water, Pet, Snickers, Climate, Regenerative agriculture, Health, Chocolate bar, M&M, Environment, CO2, Berry, Fast food, Recycling, Tourism, Agriculture, Ipsos, Mars, Ground

CHICAGO, Sept. 20, 2023 /PRNewswire/ -- Mars, Incorporated is working through its iconic and loved brands such as M&M'S® candy, BEN'S ORIGINAL™ rice and PEDIGREE® pet food to tackle climate change by bringing sustainability to the forefront in every part of its business — from farm to table and pet food bowl, supply chain to store, and home to veterinary clinics.

Key Points: 
  • New Ipsos research reveals that nearly half of American adults (47%) think the responsibility to make change that influences climate change lies with multi-national businesses, like Mars.
  • Mars recently unveiled its innovative open-source action plan—the Mars Net Zero Roadmap —to accelerate action towards achieving Net Zero emissions.
  • "Our entire Mars business in the U.S and around the world is committed to tackling climate change to help people, pets and the planet thrive - from manufacturing your favorite treats, foods and snacks, to your pet's nutrition and veterinary care," said Anton Vincent, President, Mars Incorporated North America & Global President, Mars Ice Cream.
  • Mars is also a member of the Sustainable Rice Platform ( SRP ), a global alliance dedicated to helping small farmers grow rice sustainably and increasing their resilience to climate change.

"The Big Build" - Mars Leads One of the Largest Coral Restoration Events in History

Retrieved on: 
Thursday, August 3, 2023
Coral, Optimism, Coral Triangle, SHEBA, Dalby Olympic Swimming Pool, MSS, Hope, Food, History, MARRS, Science, Government, NGO, Biodiversity, Spermonde Archipelago, Work, Island, Oahu, Seaweed, Limestone, Mars, Sacramento International Airport, Pangkajene and Islands Regency

MCLEAN, Va. and SULAWESI, Indonesia, Aug. 3, 2023 /PRNewswire/ -- Mars, Incorporated successfully led one of the largest single restoration events in history, "The Big Build," planting 30,000 corals across 2,500 square meters, working towards the Mars Sustainable Solutions goal of restoring 1 million corals worldwide by the end of 2023.

Key Points: 
  • MCLEAN, Va. and SULAWESI, Indonesia, Aug. 3, 2023 /PRNewswire/ -- Mars, Incorporated successfully led one of the largest single restoration events in history, "The Big Build," planting 30,000 corals across 2,500 square meters, working towards the Mars Sustainable Solutions goal of restoring 1 million corals worldwide by the end of 2023.
  • As we build on two decades of dedication to coral restoration through Mars Sustainable Solutions, it's thrilling to witness the cross-sector, community-centered collaboration shown in 'The Big Build,' demonstrating that it is possible to deliver resilient coral restoration at a large scale.
  • For nearly two decades, Mars Sustainable Solutions (MSS) has been committed to coral reef restoration and is now leading one of the largest programs in the world today, with a mission to reverse long-term coral reef degradation.
  • The Big Build and coral reef restoration is so important to our Island as healthy coral reefs provide critical coastal protection and support the livelihoods and food supply for the Island."

"The Big Build" - Mars Leads One of the Largest Coral Restoration Events in History

Retrieved on: 
Thursday, August 3, 2023
Coral, Optimism, Coral Triangle, SHEBA, Dalby Olympic Swimming Pool, MSS, Hope, Food, History, MARRS, Science, Government, NGO, Biodiversity, Spermonde Archipelago, Work, Island, Oahu, Seaweed, Limestone, Mars, Sacramento International Airport, Pangkajene and Islands Regency

MCLEAN, Va. and SULAWESI, Indonesia, Aug. 3, 2023 /PRNewswire/ -- Mars, Incorporated successfully led one of the largest single restoration events in history, "The Big Build," planting 30,000 corals across 2,500 square meters, working towards the Mars Sustainable Solutions goal of restoring 1 million corals worldwide by the end of 2023.

Key Points: 
  • MCLEAN, Va. and SULAWESI, Indonesia, Aug. 3, 2023 /PRNewswire/ -- Mars, Incorporated successfully led one of the largest single restoration events in history, "The Big Build," planting 30,000 corals across 2,500 square meters, working towards the Mars Sustainable Solutions goal of restoring 1 million corals worldwide by the end of 2023.
  • As we build on two decades of dedication to coral restoration through Mars Sustainable Solutions, it's thrilling to witness the cross-sector, community-centered collaboration shown in 'The Big Build,' demonstrating that it is possible to deliver resilient coral restoration at a large scale.
  • For nearly two decades, Mars Sustainable Solutions (MSS) has been committed to coral reef restoration and is now leading one of the largest programs in the world today, with a mission to reverse long-term coral reef degradation.
  • The Big Build and coral reef restoration is so important to our Island as healthy coral reefs provide critical coastal protection and support the livelihoods and food supply for the Island."

THE SHEBA® BRAND PARTNERS WITH KULEANA CORAL REEFS, CONTINUING THEIR COMMITMENT TOWARD A FUTURE WITH FISH

Retrieved on: 
Tuesday, July 18, 2023
Coral, Partnership, Sonoma County Historic Landmarks and Districts, Food, SHEBA, UVA, Kuleana rights, HOPE, UVB, Marketing, Biodiversity, Google Maps, Beauty, Climate change, Coral reef, Love, Auliʻi Cravalho, Ecosystem, System, Health, Oahu, National Ocean Service, Environment, Family, Cat, Seaweed, Limestone, Recycling, Mars, Google Street View

FRANKLIN, Tenn., July 18, 2023 /PRNewswire/ -- Coral reefs are dying and according to sources like the National Ocean Service1 and the Smithsonian Ocean Portal2, climate change is a large reason why. Besides the obvious harmful effects on the ocean's ecosystems and the consequent impact on fish — scientists predict that 90% of the world's tropical reefs will be gone in the next 20 years, threatening 25% of the world's marine life — it's also devastating to coastal communities. Without intervention, nearly half a billion people who depend on coral reefs for food, income and coastal protection may be impacted.

Key Points: 
  • That's why, during Coral Reef Awareness Week, with the help of Auli`i Cravalho, Hawaiian-born actress, singer and cat parent, the SHEBA brand is announcing its continued commitment to restoring coral reefs.
  • The brand is thrilled to bring their efforts closer to home, through a partnership with Kuleana Coral Reefs, a nonprofit organization helping to restore and protect Hawai`i's coral reefs and native ecosystem.
  • "More coral means more fish, and more fish helps maintain marine ecosystems here in Hawai`i, and around the world," said Alika Garcia, co-founder of Kuleana Coral Reefs.
  • We're thrilled to be able to partner with Kuleana Coral Reefs to maximize impact here in the U.S. to help ensure a future with more fish."

NEW RESEARCH FROM THE SHEBA® BRAND CONFIRMS CAT PARENTS CAN'T RESIST A KITTEN

Retrieved on: 
Tuesday, April 18, 2023
Heart, Mineral, Gen, SHEBA, DHA, Parent, Nutrient, Affection, Generation Z, Vitamin, Walmart, Allergy, PetSmart, Cat, Pet industry, Chewy, Amazon

FRANKLIN, Tenn., April 18, 2023 /PRNewswire/ -- Cat lovers will do anything for a kitten. Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too. According to a recent survey1 by the SHEBA brand, nearly 80% of Gen Z pet parents have an improved sense of well-being and fulfillment when owning a kitten. When a kitten turns on its allure, there is no turning back – so much so that one in four cat owners are allergic to cats and still can't resist, according to the same survey1.

Key Points: 
  • Their charm and adorable mannerisms are hard to resist, and their presence and affection provide benefits for pet parents too.
  • According to a recent survey1 by the SHEBA brand, nearly 80% of Gen Z pet parents have an improved sense of well-being and fulfillment when owning a kitten.
  • When a kitten turns on its allure, there is no turning back – so much so that one in four cat owners are allergic to cats and still can't resist, according to the same survey1.
  • Because we know cat parents will do anything for their kitten, the SHEBA brand has expanded its portfolio with SHEBA® PERFECT PORTIONS™ Wet Kitten Food , now giving cats of all ages what they want.

PEDIGREE Foundation Awards $1 Million in Grants to Support Animal Shelters and Rescue Organizations Across the U.S. and Canada

Retrieved on: 
Tuesday, November 29, 2022
HASS, SPCA, Mars, Grant, IAMS, Waltham Petcare Science Institute, Homeland Security Grant Program, Organization, PETS, Dog, Cat, Health, LEAP, Pedigree Petfoods, Hospital Insurance and Diagnostic Services Act, Food, DNA, Partnership, Amazon, Behavior, Safety, SHEBA, 501(c)(3) organization, Anicura, Multimedia, Associate, DOGS, GOOD, Pharmaceutical industry, Hunting, Animal, Bottled water, VCA

FRANKLIN, Tenn., Nov. 29, 2022 /PRNewswire/ -- Today, PEDIGREE Foundation announced it has awarded more than $1 million in grants across shelter and rescue programs in the U.S. and Canada in 2022, which will help more than 66,000 dogs find their forever homes. As shelters have faced especially critical challenges this year – and are currently on pace for their worst rates of overpopulation and resource constraints in three years1 – PEDIGREE Foundation continues to demonstrate its commitment to supporting the animal welfare community through its annual grant programs.

Key Points: 
  • With this year's grant announcement, PEDIGREE Foundation has provided more than 6,100 grants totaling $11.7 million since its inception in 2008.
  • In 2022, PEDIGREE Foundation also announced its expansion of programs to Canada with the launch of the PEDIGREE Foundation Canadian Grant Program, providing $100k CAD to Canadian shelters and rescue organizations in need.The Foundation anticipates additional grants may be awarded before year's end.
  • "Now more than ever, PEDIGREE Foundation support of our animal welfare partners is critical in helping provide and care for deserving dogs in our communities and helping them find loving homes."
  • Disaster Relief Grants From natural disasters like Hurricane Ian to puppy mill seizures, the need for disaster support continued in 2022.

MARS PETCARE ANNOUNCES NEW LEADER FOR PET NUTRITION CANADA

Retrieved on: 
Tuesday, November 22, 2022
Calderoni, Waltham Petcare Science Institute, EXTRA, Originality, Uncle Ben's, Acceleration, Daniel, Hospital Insurance and Diagnostic Services Act, Dog, Cat, Partnership, Anicura, Parent, DNA, Hill's Pet Nutrition, Food, M&M, SHEBA, PETS, Unilever, Health, KIND, Emerging market, IAMS, Management, Bottled water, Toy, Vaccine, Mars, Associate, VCA, Mutuality

BOLTON, ON, Nov. 22, 2022 /CNW/ - Today Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Daniel Calderoni as the General Manager for its Pet Nutrition business in Canada.

Key Points: 
  • BOLTON, ON, Nov. 22, 2022 /CNW/ - Today Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Daniel Calderoni as the General Manager for its Pet Nutrition business in Canada.
  • Calderoni will help drive forward an exciting pipeline of innovation, as well as inspire the current and future generation of top talent at Mars Pet Nutrition in Canada.
  • He was previously Vice President of Emerging Markets for Mars Pet Nutrition and formally assumed responsibility as General Managerthis month.
  • The Mars Pet Nutrition portfolio in Canada including brands like PEDIGREE , WHISKAS and CESAR serves over 9 million pet owning households.

MARS PETCARE APPOINTS NEW NORTH AMERICA REGIONAL PRESIDENT FOR PET NUTRITION BUSINESS

Retrieved on: 
Thursday, November 17, 2022
Garnier, Waltham Petcare Science Institute, EXTRA, Originality, Maybelline, Big Rock Brewery, Uncle Ben's, Associate, Procter & Gamble, Hospital Insurance and Diagnostic Services Act, Macdonald, Dog, Cat, L'Oréal, History, University, Anicura, DNA, Hill's Pet Nutrition, Food, M&M, SHEBA, Pet, University of Calgary, Multimedia, Region, Procter, PETS, Growth, Health, KIND, IAMS, Commerce, Fast food, Toy, Bottled water, Management, Vaccine, Mars, VCA, Mutuality

FRANKLIN, Tenn., Nov. 17, 2022 /PRNewswire/ -- Today Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Alanna McDonald as the Regional President for its Mars Pet Nutrition division in North America.

Key Points: 
  • FRANKLIN, Tenn., Nov. 17, 2022 /PRNewswire/ -- Today Mars Petcare, a global leader in veterinary health, pet nutrition, innovation and technology, announced Alanna McDonald as the Regional President for its Mars Pet Nutrition division in North America.
  • Prior to her appointment at Mars Pet Nutrition North America, the largest market for the Pet Nutrition business, McDonaldspent the last seven years in general management roles building and growing iconic beauty brands in the U.S. and Canada.
  • She will be responsible for the full Mars Pet Nutrition North America portfolio, including beloved brands like PEDIGREE , IAMS and CESAR .
  • McDonald will build on the strengthened foundation thatIkdeep Singh and 3,600 North America Pet Nutrition Associates have built over the past two years.

Mars Petcare Annual Report Finds that Pet Owners' Wellbeing was Nearly Twice as Likely to Improve Over the Last Three Years, Compared to Non-Pet Owners

Retrieved on: 
Tuesday, November 15, 2022
People, Animal shelter, Generation Z, Social isolation, Family, Hospital Insurance and Diagnostic Services Act, Pet, LEAP, Waltham Petcare Science Institute, Health, Technology, PETS, Report, Dog, Foreign policy, Loneliness, Research, IAMS, Travel, Multimedia, Anicura, Annual report, Parent, Politics, DNA, Associate, Local government, Millennials, SHEBA, Medical imaging, Bottled water, VCA, Mars

FRANKLIN, Tenn., Nov. 15, 2022 /PRNewswire/ -- Today, Mars Petcare launched the "Pets for Better Wellbeing" Report, which leverages new consumer insights to highlight current pet ownership trends. In a time when the pandemic, politics, economic uncertainty and everyday stressors made it more difficult than ever to maintain our wellbeing, pets played an increasingly important role in easing our minds and filling our hearts. The company's fourth Annual Report analyzes the impact of pet ownership on mental and physical wellbeing – comparing responses of pet owners to non-pet owners – and examines potential hurdles to adding four-legged family members.

Key Points: 
  • The company's fourth Annual Report analyzes the impact of pet ownership on mental and physical wellbeing comparing responses of pet owners to non-pet owners and examines potential hurdles to adding four-legged family members.
  • "The insights from the 'Pets for Better Wellbeing' Report underscore the importance of keeping people and pets together," said Lisa Campbell, Director of External Affairs, Mars Pet Nutrition North America.
  • 92% of pet owners feel their relationship with their pet helped improve their mental and physical wellbeing over the last three years, with 42% indicating their pet improved it 'a lot.'
  • 1 KRC Research conducted online surveys of 1,000 U.S. pet owners and 1,000 U.S. non-pet owners from August 17 to August 26, 2022.