JACKSONVILLE, ILLINOIS CVB ROLLS OUT NEW BRAND
Retrieved on:
Thursday, July 27, 2023
NCAA, Bass, Baseball, State, Freedom, Tourism, Underground Railroad, Education, Life, Atmosphere, Capitol Records, Perception, Div, Norfolk Convention and Visitors Bureau, Jacksonville Area Legal Aid, Multimedia, Golf, History, Illinois River, Future, CVB, Eagle, McDaniels, Student, Recreation, State Street, Illinois College, Interstate 72, Future Champions Sports Complex, Map, Love, Eli Bridge Company, Growth, Interstate Highway System, Trailblazer, III, Serif, Farm, Film industry, Second Empire, Central Illinois
The CVB worked with Pekin, IL-based McDaniels Marketing — an experienced tourism marketing firm — to create a brand that highlights the city's most attractive attributes.
Key Points:
- The CVB worked with Pekin, IL-based McDaniels Marketing — an experienced tourism marketing firm — to create a brand that highlights the city's most attractive attributes.
- "Uncover the Possibilities" represents Jacksonville's status as a "hidden secret" in Central Illinois with many historical sites and stories that haven't been widely told.
- These brand promise statements will influence the core messaging moving forward, epitomizing the best traits of the Jacksonville area.
- The Jacksonville Area CVB has developed a brand standards guide to keep brand usage on track.