200 Million and Growing
Retrieved on:
Tuesday, October 31, 2023
Miami, Fla., Oct. 31, 2023 (GLOBE NEWSWIRE) -- Latin Americans subscribe to an average of eight streaming services, according to a new survey conducted by Comscore, with sponsorship from Siprocal. The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.
Key Points:
- The report focuses on the connected TV (CTV) landscape in seven Latin American countries: Argentina, Brazil, Chile, Colombia, Mexico, Peru and Uruguay.
- Despite CTV being considered a developing business with technological acceleration and significant investments in the sector, its user base is already quite substantial: 200 million in Latin America.
- The biggest numbers are those related to Brazil and Mexico: 66 million and 58 million, respectively.
- Compared to 2022 figures, there has been an increase of 34% in the number of users in the region.