Mumsnet

Sovrn Signal Delivers 10% Revenue Uplift

Retrieved on: 
Wednesday, March 13, 2024
Mumsnet, Canadian Tire money, Amazon, Intelligence, SSPS, Head, GAM, Daily Voice, TAM, CPM, Privacy, Parent, SSP, Mobile phone

BOULDER, Colo., March 13, 2024 /PRNewswire/ -- Sovrn, a publisher technology platform that helps content creators earn and keep more revenue, today announced that Sovrn's Signal product has proven to deliver a 10% revenue uplift. Over a 90-day period starting in December 2023 across 8 billion auctions, with publishers representing 190 domains, testing proved that Signal delivered an unmatched ability to create higher yields, increased CPMs, and greater programmatic revenue across multiple SSPs.

Key Points: 
  • BOULDER, Colo., March 13, 2024 /PRNewswire/ -- Sovrn , a publisher technology platform that helps content creators earn and keep more revenue, today announced that Sovrn's Signal product has proven to deliver a 10% revenue uplift.
  • Steady revenue uplift even amid traffic spikes, dips, and cyclical demand trends.
  • In addition, publishers have the option to bundle the Sovrn Ad Exchange to receive a zero percent take rate on impressions sent through the Sovrn Exchange.
  • "At Sovrn, we are always looking for opportunities to help publishers capture higher revenue from their quality content, which is why we created Signal in the first place," said Babac Vafaey, vice president of data products at Sovrn.

“That’s a good girl”: how women are infantilised during obstetric care and labour

Retrieved on: 
Friday, February 16, 2024
Complaint, Hanifa, Woman, Mental health, Mumsnet, Pain, Language, Pregnancy, Perineum, Communication, NHS, Patient, Knowledge, Episiotomy, Comment, Research, Environment, Nursing

She referred to Kate as a “silly girl” and told her she needed to calm down.

Key Points: 
  • She referred to Kate as a “silly girl” and told her she needed to calm down.
  • He asked if this was “the silly girl” he’d heard about, and then told her to control herself.
  • Nevertheless, everyday sexism, particularly in the form of paternalistic and patronising language, remains common throughout UK obstetric care, according to our research.

No respect

  • In our study exploring birth experiences, many participants told stories of interventions during childbirth, including surgery, that were performed without consent, or adequate pain relief.
  • Participants also discussed experiences of their own views or knowledge about what was happening to their bodies, being ignored.

Language matters

  • The language used about and to pregnant women matters because it sets the context for the way in which they are treated and the extent to which they are valued as experts in what is happening to their own bodies.
  • This may be because paternalistic language can be difficult to call out.
  • For these contributors to the discussion, the language used by health care professionals wasn’t as important as the quality of the healthcare they were providing.

“Good girls” don’t complain

  • This concern prevented many of them from putting in a complaint.
  • Our findings suggest that the extent of experiences of sexist language, and more overt discriminatory or poor practice, may be significantly under reported.


Nadia von Benzon does not work for, consult, own shares in or receive funding from any company or organisation that would benefit from this article, and has disclosed no relevant affiliations beyond their academic appointment.