BarkleyOKRP Acquires Performance Media and Marketing Technology Company Adlucent
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Wednesday, May 1, 2024
Consulting, Marketing, Advertising, Communications, Professional Services, Social Media, Search Engine Optimization, Search Engine Marketing, Retail, Online Retail, Cloud, ROI, The Vitamin Shoppe, AMC Theatres, Acquisition, Google Marketing Platform, Burger King, Planet Fitness, Global Industrial, AMC, T-Mobile, Metro, Motel
BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.
Key Points:
- BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.
- Based in Austin, Texas, the performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others.
- Adlucent excels in full-funnel media services, leveraging cutting-edge proprietary technology, which has propelled the company to the forefront of digital marketing solutions.
- Together, we'll continue delivering bold ideas and exceptional results for brands," said Ashwani Dhar, CEO of Adlucent, who now becomes Chief Performance Officer at BarkleyOKRP.