BarkleyOKRP Acquires Performance Media and Marketing Technology Company Adlucent
BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.
- BarkleyOKRP, one of the largest full-service independent marketing firms in the U.S., announced today the acquisition of Adlucent, from Advantage Solutions.
- Based in Austin, Texas, the performance media and marketing technology company works with brands such as Zappos, The Vitamin Shoppe, 1-800-Contacts, Rawlings, and Global Industrial, among others.
- Adlucent excels in full-funnel media services, leveraging cutting-edge proprietary technology, which has propelled the company to the forefront of digital marketing solutions.
- Together, we'll continue delivering bold ideas and exceptional results for brands," said Ashwani Dhar, CEO of Adlucent, who now becomes Chief Performance Officer at BarkleyOKRP.