DARK & LOVELY PARTNERS WITH THE SIMS AND MULTI-AWARD-WINNING CREATOR EBONIX TO ADVANCE DIVERSITY AND INCLUSION IN GAMING
NEW YORK, March 26, 2024 /PRNewswire/ -- Dark & Lovely, the #1 hair color brand for Black women, is joining forces with The Sims franchise and its leading life simulation video game, The Sims 4 and multi-award-winning gaming content creator and DE&I advocate Danielle "Ebonix" Udogaranya to raise awareness on the lack of diversity in the gaming industry and also create new tools for Black gamers to express themselves in virtual worlds. This collaboration marks an effort to increase representation and better reflect the 73% of Black people who enjoy video games. Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry. The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page.
- Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry.
- The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page .
- In addition to the "Play in Color" documentary, Dark & Lovely has partnered with gaming creator Ebonix to create new hair colors and styles for in-game characters in The Sims 4.
- The new color combinations for Sims will be available in The Sims 4 game in partnership with Dark & Lovely beginning April 2.