The Sims 4

DARK & LOVELY PARTNERS WITH THE SIMS AND MULTI-AWARD-WINNING CREATOR EBONIX TO ADVANCE DIVERSITY AND INCLUSION IN GAMING

Retrieved on: 
Tuesday, March 26, 2024
Dark, NAACP, Exercise, Human, Partnership, Female, Student, The Sims 4, STEAM, Woman, IRL, Ebonics (word), Video, The Sims, Video game

NEW YORK, March 26, 2024 /PRNewswire/ -- Dark & Lovely, the #1 hair color brand for Black women, is joining forces with The Sims franchise and its leading life simulation video game, The Sims 4 and multi-award-winning gaming content creator and DE&I advocate Danielle "Ebonix" Udogaranya to raise awareness on the lack of diversity in the gaming industry and also create new tools for Black gamers to express themselves in virtual worlds. This collaboration marks an effort to increase representation and better reflect the 73% of Black people who enjoy video games. Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry.  The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page.

Key Points: 
  • Dark & Lovely is releasing the "Play in Color" social documentary spotlighting the changemakers who are redefining the rules in the gaming industry.
  • The documentary is now available on the "Play In Color" website and on Dark & Lovely's YouTube page .
  • In addition to the "Play in Color" documentary, Dark & Lovely has partnered with gaming creator Ebonix to create new hair colors and styles for in-game characters in The Sims 4.
  • The new color combinations for Sims will be available in The Sims 4 game in partnership with Dark & Lovely beginning April 2.

The Sims™ 4 Becomes the Most Widely Played Game in the 23 Year History of the Franchise With More Than 70 Million Players Worldwide

Retrieved on: 
Tuesday, April 18, 2023
Electronic Games, Teens, Women, Entertainment, LGBTQ+, Online, Men, Mobile Entertainment, General Entertainment, Consumer, Maxis, Life, The Sims 4, EA, Multimedia, History, Sims, Living Together, Growing Together, United Kingdom, Infant, Electronic Arts, News, Video game, Mobile phone

Following The Sims 4 base game becoming available to all new players to download for free in October 2022, more than 16 million new players have downloaded the game to date and average weekly users has increased 53-percent.

Key Points: 
  • Following The Sims 4 base game becoming available to all new players to download for free in October 2022, more than 16 million new players have downloaded the game to date and average weekly users has increased 53-percent.
  • View the full release here: https://www.businesswire.com/news/home/20230418005531/en/
    Maxis delivered its most successful expansion pack launch week to date with The Sims 4 Growing Together.
  • Newly acquired players have enthusiastically jumped into the game’s catalog of more than 60 packs and kits.
  • This latest expansion pack introduced highly requested gameplay features centered around family dynamics, new life stages and milestones as players experience new chapters in their Sims’ lives.

Moms of The Biggest Gamers Infiltrate Their Children's Livestreams to Surprise Them and Kickstart Conversations about Gut Health

Retrieved on: 
Monday, April 17, 2023
Health, Probiotic, The Sims 4, Parent, The Mystery of the Druids, Prestige Consumer Healthcare, Complexo do Alemão, Mother, Fortnite, Spain, Minecraft, SAO, Roblox, Toy, Video game, Scorpion, Sanofi

SAO PAULO, April 17, 2023 /PRNewswire/ -- Sanofi's Enterogermina, the world's leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars "crash" their children's livestreams. The campaign – "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their children's attention.

Key Points: 
  • Mothers met their children in front of hundreds of thousands of viewers of viewers across livestream platforms including Twitch, YouTube and Tik Tok.
  • We are leveraging the virtual worlds to improve health and empower self-care for people today and for future generations."
  • For a seamless integration and surprise, the mothers were trained across major gaming platforms including Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto.
  • Thanks to the element of surprise, these mothers found a way to effectively reach young gaming audiences and address the importance of daily probiotics.

Moms of The Biggest Gamers Infiltrate Their Children's Livestreams to Surprise Them and Kickstart Conversations about Gut Health

Retrieved on: 
Monday, April 17, 2023
Health, Probiotic, The Sims 4, Parent, The Mystery of the Druids, Prestige Consumer Healthcare, Complexo do Alemão, Mother, Fortnite, Spain, Minecraft, SAO, Roblox, Toy, Video game, Scorpion, Sanofi

SAO PAULO, April 17, 2023 /PRNewswire/ -- Sanofi's Enterogermina, the world's leading probiotics brand, found a clever way to help parents teach their children the importance of gut health by having their avatars "crash" their children's livestreams. The campaign – "Ready Player Mom" aims to highlight the threats of typical "gamer diets" by tapping mothers of Brazil's most prominent gaming influencers to infiltrate the virtual gaming worlds that have captured their children's attention.

Key Points: 
  • Mothers met their children in front of hundreds of thousands of viewers of viewers across livestream platforms including Twitch, YouTube and Tik Tok.
  • We are leveraging the virtual worlds to improve health and empower self-care for people today and for future generations."
  • For a seamless integration and surprise, the mothers were trained across major gaming platforms including Minecraft, Fortnite, Complexo, Sims 4, Roblox and Zepeto.
  • Thanks to the element of surprise, these mothers found a way to effectively reach young gaming audiences and address the importance of daily probiotics.

The NPD Group: Third Quarter 2022 US Consumer Spending on Video Game Products Decreased 5% to $12.34 Billion

Retrieved on: 
Tuesday, November 8, 2022
The NPD Group, Human, The Sims 4, Industry, Mario Kart 8, Lead, Sport, Splatoon, NBA, APAC, Book, POS, July, CA, Xbox Series X and Series S, Beauty, Fortnite, Candy Crush Saga, Video, PORT, NPD, The, Minecraft, PlayStation 5, DLC, Video game, Q3

PORT WASHINGTON, N.Y., Nov. 8, 2022 /PRNewswire-PRWeb/ -- According to the Q3 2022 Games Market Dynamics: U.S.* report from The NPD Group, consumer spending on video gaming in the U.S. totaled $12.34 billion in the third quarter (Q3) of 2022 (July - September), a decline of 5% when compared to Q3 2021.

Key Points: 
  • Non-mobile subscription content and video game hardware spending were among the quarter's growth categories but were unable to offset declines experienced across other segments.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the first quarter fell 9% from Q3 2021.
  • PlayStation 5 led video game hardware in both unit and dollar sales in the third quarter of this year.
  • "Improved supply of new generation consoles provided a much-needed boost to consumer spending in the third quarter.

The NPD Group: First Quarter 2021 US Consumer Spending on Video Game Products Decreased 8% to $13.9 Billion

Retrieved on: 
Wednesday, May 11, 2022
COVID-19, Depression, WWE, APAC, Twitter, VR, Fortnite, POS, NBA, The NPD Group, CA, The, DLC, Xbox, Content, NPD, Mario Kart 8, Minecraft, Industry, Book, The Sims 4, Government, Candy Crush Saga, Video, Human, Beauty, Nintendo Switch, Pokémon Legends: Arceus, Life, Animal Crossing, PC, Sport, Video game, Mobile phone

PORT WASHINGTON, N.Y., May 11, 2022 /PRNewswire-PRWeb/ -- According to the Q1 2022 Games Market Dynamics: U.S.* report from The NPD Group, overall total consumer spending on video gaming in the U.S. totaled $13.9 billion in the first quarter (Q1) of 2022 (January – March), a decline of 8% when compared to Q1 2021.

Key Points: 
  • Losses were seen across console and portable content, PC, cloud and non-console VR content, mobile content, hardware, and accessories.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the first quarter fell 10% from Q1 2021.
  • "We witnessed an uncharacteristic quarter-over-quarter decline in mobile game spending by U.S. players coming out of 2021," said Randy Nelson, head of mobile insights at Sensor Tower.
  • Overall content spending in Q1 reached $12.13 billion, a 7% decrease over Q1 2021.

The NPD Group: Third Quarter 2021 US Consumer Spending on Video Game Products Increased 7% to $13.3 Billion

Retrieved on: 
Thursday, November 4, 2021
Sport, Book, The NPD Group, DLC, Video, Genshin Impact, PlayStation, Super Smash Bros. Ultimate, Industry, Minecraft, NBA, APAC, Legend, CA, Constriction, PlayStation 5, Twitter, History, Human, POS, Adoption, Roblox, Call of Duty: Black Ops Cold War, The, Candy Crush Saga, VR, FIFA, Animal Crossing, The Sims 4, Time, Coin Master, Xbox Series X and Series S, Sony, Fortnite, Growth, Nintendo Switch, Beauty, The Legend of Zelda, Acquisition, PORT, NPD, Video game, Video game console

Gains were seen across PC, cloud and non-console VR content, mobile and subscription spending, as well as hardware.

Key Points: 
  • Gains were seen across PC, cloud and non-console VR content, mobile and subscription spending, as well as hardware.
  • Overall content spending in Q3 reached $11.7 billion, an increase of 4%.
  • Data from Sensor Tower shows U.S. consumer spending in mobile games during the third quarter increased 9% from Q3 2020.
  • It marked the third consecutive quarter where spend in the category surpassed $6 billion, and the fourth to exceed that amount in total consumer expenditure since Q2 2020.

Live Your Best Village Life With the Sims™ 4 Cottage Living Expansion Pack

Retrieved on: 
Thursday, July 22, 2021
Electronic Games, Other Consumer, Technology, Teens, Entertainment, Other Entertainment, General Entertainment, Consumer, Consumer electronics, Video games, Simulation video games, Life simulation games, Video gaming, Electronic Arts games, Windows games, The Sims, The Sims 4

View the full release here: https://www.businesswire.com/news/home/20210722005363/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210722005363/en/
    THE SIMS 4 COTTAGE LIVING EXPANSION PACK (Photo: Business Wire)
    In The Sims 4 Cottage Living, creativity is unleashed for players to delight in the charm of the countryside of Henford-on-Bagley.
  • Additional key features now available in The Sims 4 Cottage Living expansion pack include:
    Embrace Village Life Settle into the close-knit community of Henford-on-Bagley, where Sims can explore the countryside and everything it has to offer, learn about the towns history, pack a picnic basket and enjoy the outdoors and refine their cross-stitching skill.
  • With The Sims 4 Cottage Living, were empowering players to get creative with how they connect with their surroundings and embrace village life to its fullest, said Antonio Romeo, Lead Producer of The Sims 4 Cottage Living.
  • The Sims 4 Cottage Living Expansion Pack is rated T for Teen by the ESRB and is now available for $39.99.

The Sims 4 Sets the Stage This Summer With Sims Sessions, an All-New In-Game Music Festival

Retrieved on: 
Thursday, June 24, 2021
Entertainment, Consumer electronics, Technology, Music, Software, Electronic Games, Video games, Simulation video games, Life simulation games, Video gaming, Electronic Arts games, The Sims, Windows games, Simlish, The Sims 4, The Sims 3

View the full release here: https://www.businesswire.com/news/home/20210624005850/en/

Key Points: 
  • View the full release here: https://www.businesswire.com/news/home/20210624005850/en/
    The Sims 4 sets the stage this summer with Sims Sessions (Graphic: Business Wire)
    The Sims has partnered with nearly 500 artists since 2004 to record their songs in the iconic language of Simlish for millions of Sims players around the world.
  • Sims Sessions marks the first time Simlish songs will debut in-game and in an entirely new festival format.
  • Upon conclusion of the show, players can put on a performance of their own with fellow Sims on the festival stage.
  • Sims Sessions is the next evolution of music in The Sims, said Steve Schnur, Worldwide Executive and President of Music at EA.

The Sims 4 Eco Lifestyle Launches Today on PC, Mac, and Consoles, Letting Players Explore Living a New Green, Sustainable Lifestyle

Retrieved on: 
Friday, June 5, 2020
Software, Internet, Online, Consumer electronics, Mobile Entertainment, Technology, Electronic Games, Entertainment, Video games, Simulation video games, Life simulation games, Video gaming, Electronic Arts games, Windows games, The Sims 4, The Sims, The Sims 3

The Sims 4 Eco Lifestyle gives players the opportunity to learn how to maintain a sustainable lifestyle and the importance of collaborating with the community, as every small change can make an impact.

Key Points: 
  • The Sims 4 Eco Lifestyle gives players the opportunity to learn how to maintain a sustainable lifestyle and the importance of collaborating with the community, as every small change can make an impact.
  • The Sims 4 is seeing what a force the community can be when they come together in play.
  • The Sims 4 Eco Lifestyle introduces the evolving world of Evergreen Harbor where Sims have a direct influence on the state of the environment.
  • The Sims 4 Eco Lifestyle expansion pack is now available for $39.99 and rated T for Teen by the ESRB.