NASCAR

SeatGeek Announces Next Fan Up Product Release Ahead of MLB Season

Retrieved on: 
Monday, February 26, 2024

In anticipation of the MLB season, SeatGeek is introducing Next Fan Up , its new product release that reimagines the ticket-selling experience.

Key Points: 
  • In anticipation of the MLB season, SeatGeek is introducing Next Fan Up , its new product release that reimagines the ticket-selling experience.
  • (Graphic: Business Wire)
    A fall 2023 SeatGeek survey of season ticket members found that 45% were concerned about having paid for games they wouldn’t be able to attend.
  • “Our goal for Next Fan Up is to make the ticket-selling experience easier,” said Russ D'Souza, co-founder of SeatGeek.
  • “Working with SeatGeek has opened up new avenues for us to enhance the fan experience, and fan selling is a part of that.

Ten Companies Secure Spot in 2024 Class of the Comcast NBCUniversal SportsTech Accelerator

Retrieved on: 
Thursday, February 22, 2024

Today, 10 companies were accepted into the fourth class of the Comcast NBCUniversal SportsTech Accelerator , powered by Boomtown.

Key Points: 
  • Today, 10 companies were accepted into the fourth class of the Comcast NBCUniversal SportsTech Accelerator , powered by Boomtown.
  • The exciting opportunities and impactful outcomes of the SportsTech program have continued to fuel interest and demand with more than 1,500 applicants for this year’s class, from across 52 countries.
  • Since the first class in 2021, SportsTech alumni have achieved 132 pilots, partnerships, and commercial deals with consortium partners.
  • Comcast NBCUniversal SportsTech Class of 2024 includes:
    Aquimo drives value to brands, sports teams, and media through massive multiplayer mobile skill-sports games that integrate the motion of users’ phones and let millions play on any TV or live-stream broadcast – with no download required.

PITBULL TO TAKE THE STAGE AT POSSIBLE WITH IHEARTMEDIA

Retrieved on: 
Thursday, March 7, 2024

NEW YORK, March 7, 2024 /PRNewswire/ -- Beyond Ordinary Events, Inc. and POSSIBLE, the premier marquee marketing event, today announced that Armando Christian Pérez, better known as Pitbull, will take the stage on April 16 for a candid interview with Bob Pittman, Chairman and CEO of audio powerhouse iHeartMedia.

Key Points: 
  • With billions of audio streams, video views, and hundreds of gold and platinum certifications, Pitbull has one of the most impressive careers in music history.
  • "It's an honor to have Miami's own Pitbull join us at POSSIBLE.
  • With Pitbull this year we continue our very successful and broad partnership with iHeartMedia from last year and there is still more to come," said Christian Muche, CEO and Co-Founder of Beyond Ordinary Events & POSSIBLE.
  • POSSIBLE will present 14 tracks of curated content, masterclasses, workshops, an exposition, an outside activation area, VIP networking, and entertainment.

Two Women Sue NASCAR Team Owner Bob Jenkins' Taco Bell Restaurant for Sexual Harassment

Retrieved on: 
Wednesday, March 6, 2024

PARKERSBURG, W.Va., March 6, 2024 /PRNewswire/ -- Two young women have filed separate lawsuits against Charter Foods, Inc., a company owned by NASCAR team owner Bob Jenkins. Both women claim they were sexually harassed on multiple occasions by a convicted sex offender when they worked at a Taco Bell in Parkersburg. The suits state Charter Foods knew Bo Gehling's status as a sex offender who just finished serving a jail sentence for violating his probation when they rehired him as a shift supervisor to oversee minor workers. Madison Jones and Kelsey Wilson were 17-year-old high school students working at the fast-food restaurant at separate times between 2020 and 2022. Both women felt Charter Foods' leadership failed to protect them from Gehling's inappropriate actions, according to the complaints.

Key Points: 
  • PARKERSBURG, W.Va., March 6, 2024 /PRNewswire/ -- Two young women have filed separate lawsuits against Charter Foods, Inc., a company owned by NASCAR team owner Bob Jenkins.
  • Both women claim they were sexually harassed on multiple occasions by a convicted sex offender when they worked at a Taco Bell in Parkersburg.
  • Both women felt Charter Foods' leadership failed to protect them from Gehling's inappropriate actions, according to the complaints.
  • "I was constantly humiliated by my superior and felt uncomfortable working with him at the Taco Bell restaurant," says Wilson.

BDA Receives Best Place to Work Recognition by The Sports Business Journal

Retrieved on: 
Tuesday, March 5, 2024

WOODINVILLE, Wash., March 5, 2024 /PRNewswire/ -- Bensussen Deutsch & Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, The National Football League, NASCAR, NCAA, and FIFA has been named as one of the Best Places to Work in Sports in 2023 by the Sports Business Journal. BDA was among the top three companies in its size and category designation, earning Medalist honors.

Key Points: 
  • BDA was among the top three companies in its size and category designation, earning Medalist honors.
  • In its inaugural year, the Sports Business Journal honored the best organizations in sports for their leadership and commitment to employees.
  • "This award reflects our team's countless contributions to developing and creating the most impactful products and tailored solutions for our trusted partners' unique needs.
  • The collective passion shapes our workplace and allows us to set the standards for innovation, quality, and excellence across the sports marketing landscape."

Kubota Returns as a Primary Sponsor of ThorSport Racing, Ben Rhodes for 2024 NASCAR CRAFTSMAN Truck Series Season

Retrieved on: 
Thursday, February 29, 2024

GRAPEVINE, Texas, Feb. 29, 2024 /PRNewswire/ -- Kubota Tractor Corporation and ThorSport Racing today announced that Kubota will return as the Official Tractor Company of ThorSport and a primary sponsor of two-time Truck Series champion Ben Rhodes' No. 99 Ford F-150 for six races during the 2024 NASCAR CRAFTSMAN Truck Series season. The continued partnership marks the second full season Kubota is a primary sponsor after the partnership began in September of the 2022 season.

Key Points: 
  • 99 Ford F-150 for six races during the 2024 NASCAR CRAFTSMAN Truck Series season.
  • The continued partnership marks the second full season Kubota is a primary sponsor after the partnership began in September of the 2022 season.
  • During the 2024 season, the Kubota orange paint scheme will once again appear on Ben Rhodes' No.
  • The NASCAR CRAFTSMAN Truck Series season is already underway and Rhodes' first race behind the wheel of the Kubota-branded No.

Fanttik Sponsors NASCAR Cup Series Driver Noah Gragson while unveiling its 2024 Flagship X9 Ultra Inflator for Pickup Trucks

Retrieved on: 
Wednesday, February 28, 2024

HOUSTON, Feb. 28, 2024 /PRNewswire/ -- Fanttik expanded its presence in the racing world by sponsoring NASCAR Cup Series driver Noah Gragson at the Las Vegas Motor Speedway on March 3, 2024.

Key Points: 
  • HOUSTON, Feb. 28, 2024 /PRNewswire/ -- Fanttik expanded its presence in the racing world by sponsoring NASCAR Cup Series driver Noah Gragson at the Las Vegas Motor Speedway on March 3, 2024.
  • This sponsorship represents Fanttik's first venture into the Cup Series, building on its successful collaborations in the NASCAR Xfinity Series and Truck Series.
  • As a leading innovator in automotive, tools, and outdoor technology, Fanttik marks a significant milestone in 2024 by launching its flagship product, the X9 Ultra tire inflator for Pickup Trucks, coinciding with the upcoming Las Vegas race.
  • After collaborating with the NASCAR Truck Series in 2022 and the Xfinity Series in 2023, Fanttik has upped its game by sponsoring Noah Gragson for the first time in the NASCAR Cup Series.

Famous Toastery and NASCAR's Michael McDowell Switch into High Gear with Partnership Extension

Retrieved on: 
Monday, February 26, 2024

CHARLOTTE, N.C., Feb. 26, 2024 /PRNewswire/ -- Famous Toastery, the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is excited to announce the extension of their partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion, Michael McDowell. The partnership is set to extend through January 2025 and aims to build upon the momentum gained from the partnership thus far.

Key Points: 
  • Famous Toastery is extending its partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion Michael McDowell through January 2025.
  • CHARLOTTE, N.C., Feb. 26, 2024 /PRNewswire/ -- Famous Toastery, the renowned better breakfast franchise known for its Famously Fresh and simple-scratch menu, is excited to announce the extension of their partnership with NASCAR Cup Series driver and 2021 Daytona 500 Champion, Michael McDowell.
  • The partnership is set to extend through January 2025 and aims to build upon the momentum gained from the partnership thus far.
  • The renewed partnership will include exciting appearances by Michael McDowell throughout the year, a Famous Toastery helmet logo and custom gloves that McDowell will wear on select race days and more exciting moments for McDowell and Famous Toastery fans!

The Professional Bowlers Association Announces Inaugural PBA All-Star Weekend

Retrieved on: 
Thursday, February 22, 2024

PHOENIX, Feb. 22, 2024 /PRNewswire/ -- Today, the Professional Bowlers Association (PBA) announces the debut of its inaugural All-Star Weekend; a three-day event that will captivate sports fans across the country. The debut of this first-of-its-kind, weekend-long event further demonstrates the organization's goal to employ new and exciting initiatives for fans and players alike, such as with the announcement of the PBA Elite League season expansion.

Key Points: 
  • The event brings together PBA legends, all-star bowlers and some of NASCAR's top talent for a weekend of invigorating shows and competitions
    PHOENIX, Feb. 22, 2024 /PRNewswire/ -- Today, the Professional Bowlers Association (PBA) announces the debut of its inaugural All-Star Weekend; a three-day event that will captivate sports fans across the country.
  • Taking place live from March 6-8 at Phoenix's iconic Phoenix Raceway, PBA All-Star Weekend promises to be a mid-season landmark event for the PBA.
  • It is a true collaboration between the PBA, Professional Women's Bowling Association (PWBA), NASCAR and GoBowling – a proud sponsor of Phoenix Raceway and the PBA.
  • "The first-ever PBA All-Star Weekend will be a groundbreaking moment in bowling history," said PBA Commissioner Tom Clark.

2024 CHICAGO AUTO SHOW CONTINUED STRONG PRESENCE FOR 116TH EDITION

Retrieved on: 
Thursday, February 22, 2024

CHICAGO, Feb. 22, 2024 /PRNewswire/ -- The 2024 Chicago Auto Show came to a successful close on Monday, Feb. 19, after a 10-day run at McCormick Place.

Key Points: 
  • CHICAGO, Feb. 22, 2024 /PRNewswire/ -- The 2024 Chicago Auto Show came to a successful close on Monday, Feb. 19, after a 10-day run at McCormick Place.
  • The 116th edition of the show welcomed nearly 260,000 guests to experience the latest cars, trucks and SUVs, automotive technology and electric vehicles.
  • Lucid and Tesla both made a first-time Chicago Auto Show debut and Mazda returned, courtesy of Napleton Auto Group.
  • "We're hopeful this was a one-year decision, and that Stellantis brands will return to the 2025 Chicago Auto Show," said 2024 Chicago Auto Show Chairman JC Phelan.