NASCAR

Pison Launches New Class of Sports Performance Wearable with Sponsorship of NASCAR Driver Anthony Alfredo

Retrieved on: 
Tuesday, February 13, 2024

More than just a technological marvel, Pison READY is poised to reshape the wearable tech scene.

Key Points: 
  • More than just a technological marvel, Pison READY is poised to reshape the wearable tech scene.
  • Its launch coincides with the start of the 2024 racing season, beginning with the Daytona 500, and Pison’s sponsorship of NASCAR Driver Anthony Alfredo.
  • “Anthony Alfredo was instrumental in the development of this key innovation at Pison.
  • Pison offers three membership options from three months for $59, a year for $119, and two years for $199.

AMSYS Moves Aggressively into Sports and Entertainment with Hire of Daniel Bazarte as Vice President of Global Enterprise Solutions

Retrieved on: 
Monday, February 12, 2024

HOUSTON, Feb. 12, 2024 /PRNewswire-PRWeb/ -- IT leader AMSYS is moving into Sports and Entertainment in a big way with the recent hire of Daniel Bazarte as Vice President of Global Enterprise Solutions. Daniel Bazarte was Head of Technology at Circuit of the Americas (COTA), the premier Formula One racetrack in the world. At AMSYS he will spearhead Technical and Engineering Design for the AMSYS Sports & Entertainment Division.

Key Points: 
  • HOUSTON, Feb. 12, 2024 /PRNewswire-PRWeb/ -- IT leader AMSYS is moving into Sports and Entertainment in a big way with the recent hire of Daniel Bazarte as Vice President of Global Enterprise Solutions.
  • Daniel Bazarte was Head of Technology at Circuit of the Americas (COTA), the premier Formula One racetrack in the world.
  • At AMSYS he will spearhead Technical and Engineering Design for the AMSYS Sports & Entertainment Division.
  • "Daniel Bazarte brings over 20 years of experience in the technology, network engineering, and cybersecurity industries," stated AMSYS Founder & CEO Khalid Parekh, "not to mention over a decade in Motorsport, Sports and Entertainment.

BlueSprig Pediatrics Sponsors Armani Williams Ahead of the Daytona ARCA 200

Retrieved on: 
Monday, February 12, 2024

DAYTONA BEACH, Fla., Feb. 12, 2024 (GLOBE NEWSWIRE) -- Blue Sprig Pediatrics, Inc. (BlueSprig) , a leader in Applied Behavior Analysis (ABA) therapy for children diagnosed with Autism Spectrum Disorder (ASD), today announces its sponsorship of Armani Williams in the Daytona ARCA 200, the ARCA Menards Series Race at Daytona International Speedway.

Key Points: 
  • DAYTONA BEACH, Fla., Feb. 12, 2024 (GLOBE NEWSWIRE) -- Blue Sprig Pediatrics, Inc. (BlueSprig) , a leader in Applied Behavior Analysis (ABA) therapy for children diagnosed with Autism Spectrum Disorder (ASD), today announces its sponsorship of Armani Williams in the Daytona ARCA 200, the ARCA Menards Series Race at Daytona International Speedway.
  • The race, which takes place this weekend, will be Williams’ first time competing at Daytona International Speedway.
  • Williams will be driving the number 13 BlueSprig Toyota Camry for MBM Motorsports during the 200 mile race.
  • “Armani is a role model for individuals diagnosed with autism and continues to make history in racing with the announcement of his participation in the Daytona ARCA 200,” Jason Owen, President and CEO of BlueSprig said.

'47 Becomes Official Licensee of NASCAR Team Properties for Premium Headwear and Apparel

Retrieved on: 
Friday, February 9, 2024

BOSTON, Feb. 9, 2024 /PRNewswire/ -- '47, a privately held premium sports lifestyle brand, is excited to announce a new licensing affiliation with NASCAR, the No. 1 form of motorsports in the U.S. The two iconic entities have teamed up for an ongoing partnership to deliver best-in-class products bearing some of the most famous intellectual property in motorsports. NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.

Key Points: 
  • NASCAR joins the likes of MLB, NBA, NFL, NHL and major colleges and universities, to comprise one of the most dynamic rosters of licensed sports apparel and headwear.
  • "Our partnership will bring premium quality and designs to the passionate NASCAR community," states Dominic Farrell, President of '47.
  • "We believe '47's heritage of creating best-in-class headwear and apparel is a perfect match for the high expectations of the NASCAR fan."
  • '47's premium NASCAR apparel and headwear is available for purchase now on 47Brand.com .

Amped Fitness® Announces NASCAR Driver, Natalie Decker, as Partner

Retrieved on: 
Thursday, February 8, 2024

FORT LAUDERDALE, Fla., Feb. 8, 2024 /PRNewswire/ -- Amped Fitness®, an industry-leading gym franchise, is thrilled to announce its sponsorship of NASCAR talent, Natalie Decker.

Key Points: 
  • FORT LAUDERDALE, Fla., Feb. 8, 2024 /PRNewswire/ -- Amped Fitness®, an industry-leading gym franchise, is thrilled to announce its sponsorship of NASCAR talent, Natalie Decker.
  • Recognizing this issue, Amped has boldly paved the way to introduce a workout space that's exclusively for women, aiming to redefine the entire fitness experience.
  • Natalie Decker: Driving Change and Empowering Women:
    Natalie Decker stands out as a prominent figure in the male-dominated NASCAR scene, making her the perfect partner for Amped Fitness®.
  • Expanding Presence in Florida and Beyond:
    The unprecedented growth of the gym franchise continues with the grand opening of its new Amped Fitness® Daytona location.

Golden Grail Beverages (OTC: GOGY) Nears Extension of Partnership with NASCAR Xfinity Series Full-Time Driver Ryan Ellis

Retrieved on: 
Thursday, February 8, 2024

FORT LAUDERDALE, Fla., Feb. 08, 2024 (GLOBE NEWSWIRE) -- Golden Grail Beverages (OTC: GOGY), proudly announces that it is in discussions with NASCAR Xfinity Series driver Ryan Ellis to extend and enhance the partnership.

Key Points: 
  • FORT LAUDERDALE, Fla., Feb. 08, 2024 (GLOBE NEWSWIRE) -- Golden Grail Beverages (OTC: GOGY), proudly announces that it is in discussions with NASCAR Xfinity Series driver Ryan Ellis to extend and enhance the partnership.
  • This signifies a commitment to supporting Ellis's full-time racing schedule with Alpha Prime Racing in 2024, highlighting a fruitful relationship that has developed between the driver and Golden Grail Beverages.
  • Ryan Ellis, renowned for his tenacity on the track and his heritage in racing, has become a valued member of the Golden Grail family.
  • With the partnership's success over the past year, Golden Grail Beverages is excited to continue associating its brand with Ellis’s dynamic presence in the NASCAR circuit.

L2L Announces New Executive Hires and 2024 Connected Workforce Summit

Retrieved on: 
Thursday, February 8, 2024

SALT LAKE CITY, Feb. 8, 2024 /PRNewswire-PRWeb/ -- L2L, the global leader in connected workforce solutions, today announced two new executive hires. Ryan Burke joined L2L in January as the company's inaugural Chief Revenue Officer (CRO), bringing more than twenty-five years of experience scaling B2B SaaS companies, including InVision and Compete, among others. In November, L2L appointed Rich Caplow as VP of Product to accelerate product innovation. Rich joined the company from PostProcess Technologies and previously held transformational product leadership roles with ThingWorx at PTC and Maximo at IBM.

Key Points: 
  • SALT LAKE CITY, Feb. 8, 2024 /PRNewswire-PRWeb/ -- L2L , the global leader in connected workforce solutions, today announced two new executive hires.
  • L2L also announced that it will once again produce the Connected Workforce Summit from May 14–15, 2024, in Salt Lake City, UT.
  • The Connected Workforce Summit is the premier L2L customer event that attracts hundreds of industrial leaders to discuss digital transformation while using connected workforce technology to increase productivity and counteract the growing labor shortage.
  • To learn more about the Connected Workforce Summit and get tickets, click here .

Pye-Barker Fire & Safety Celebrates NASCAR Partnership and Invites Career Seekers to Define Their Legacy

Retrieved on: 
Tuesday, February 6, 2024

The start of the 2024 NASCAR season coincides with the launch of Pye-Barker's new team tagline, "Define your legacy here."

Key Points: 
  • The start of the 2024 NASCAR season coincides with the launch of Pye-Barker's new team tagline, "Define your legacy here."
  • Just like Nemechek relies on his team, our success comes from those who've chosen to be part of the Pye-Barker family.
  • "Define your legacy here" reflects the company's commitment to upholding its values and culture for current and future team members.
  • At Pye-Barker, individuals are empowered to build a legacy to support their families, grow within the company and serve their communities with pride.

Brexton Busch, SERVPRO Announce Three-Year Sponsorship Extension

Retrieved on: 
Tuesday, February 6, 2024

Gallatin, Tennessee, Feb. 06, 2024 (GLOBE NEWSWIRE) -- Brexton Busch, driver of the #18B for Kyle Busch Motorsports, has signed a three-year contract extension with Servpro Industries, LLC (“SERVPRO”), which will keep the racer in the green and orange through 2026.

Key Points: 
  • Gallatin, Tennessee, Feb. 06, 2024 (GLOBE NEWSWIRE) -- Brexton Busch, driver of the #18B for Kyle Busch Motorsports, has signed a three-year contract extension with Servpro Industries, LLC (“SERVPRO”), which will keep the racer in the green and orange through 2026.
  • Recently, Brexton has been racing Jr. Sprint, Outlaw Karts, and Bandoleros, with plans to begin driving Restricted Micro Sprint cars in 2024.
  • When he signed his first sponsorship deal with SERVPRO in 2020, he became the youngest sponsored athlete in any sport.
  • The partnership was extended each year, and this three-year deal will keep Brexton in the SERVPRO logo for years to come.

Stagwell's (STGW) Sport Beach Activation Will Return to Cannes Lions International Festival of Creativity 2024 with Icons Megan Rapinoe, Sue Bird, Carmelo Anthony, Hélio Castroneves, Justin Jefferson and More Confirmed to Attend

Retrieved on: 
Monday, February 5, 2024

NEW YORK and CANNES, France, Feb. 5, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, unveiled today the initial athlete and brand partners confirmed to activate at Sport Beach 2024 (June 17–20), the flagship sports business destination at the Cannes Lions International Festival of Creativity (Cannes Lions). In 2023, Sport Beach was built for brands, platforms and athletes to tap into the cultural zeitgeist of sport and explore the power of fandom. It was the first time these groups converged at Cannes Lions to explore the dynamic culture of sports business, and to great success – with nearly 40 athletes and drawing over 5,000 people.

Key Points: 
  • Sport Beach 2024, which moves to La Plage du Festival, will build on last year's success at Cannes Lions.
  • As part of this track, Sue and Megan will host a live edition of their podcast "A Touch More" from Sport Beach.
  • These discussions and activations at Sport Beach reflect a broader trend of athletes venturing into entrepreneurship, specifically within lifestyle industries.
  • Justin Jefferson (football) – A renowned NFL wide receiver and budding icon, Justin Jefferson has quickly become a household name.