The Invisible Collection

Hyundai Powers Every Lifestyle in New Marketing Campaign for the 2023 Tucson

Retrieved on: 
Friday, October 21, 2022
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FOUNTAIN VALLEY, Calif., Oct. 21, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the 2023 Tucson .

Key Points: 
  • FOUNTAIN VALLEY, Calif., Oct. 21, 2022 /PRNewswire/ -- Hyundai Motor America and its African American marketing agency of record, Culture Brands, launched their new multicultural campaign featuring the 2023 Tucson .
  • The latest addition to the popular OKAY Hyundai series, the campaign, titled " Tied With Tucson ," spotlights the vehicle's stylish design fueled by human-centric technology integration and three powertrain options to fit every lifestyle.
  • Hyundai's 2023 Tucson lineup of N-Line, Hybrid and Plug-In Hybridmodels is high-performance, packaged in sleek and stylish design.
  • These options are complemented by more connectivity and customization than ever before, making the 2023 Tucson the right-sized SUV to power every lifestyle.

Outdoor Afro Inc. and REI Co-op Debut Co-created Collection to Inspire and Celebrate Black Joy in Nature

Retrieved on: 
Tuesday, September 13, 2022
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OAKLAND, Calif. and SEATTLE, Sept. 13, 2022 /PRNewswire/ -- Outdoor Afro Inc. and REI Co-op have launched a co-created hike collection to help solve unmet needs in outdoor apparel and celebrate Black joy in nature. A new chapter for national not-for-profit Outdoor Afro Founder and CEO Rue Mapp, Outdoor Afro Inc. is the corporate partner of her 13-year organization and the co-op's inspiration for this innovative collection.

Key Points: 
  • We are thrilled to launch this inspirational campaign, share this hike collection, and continue to elevate Black joy outdoors."
  • For the first drop in the multi-launch collection, Outdoor Afro Inc. and REI worked closely with members of the Black community to understand their outdoor product needs and begin developing a collection to inspire and ignite more Black joy in nature.
  • The Outdoor Afro Inc. x REI Co-op Hike Collection is now available for purchase at REI stores and REI.com .
  • To support the collection launch, Outdoor Afro Inc. and REI will debut a new campaign, "We Are Nature."

Hyundai Spotlights "Dad's Precious Cargo" in New Marketing Campaign for the 2023 Palisade

Retrieved on: 
Tuesday, August 16, 2022
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FOUNTAIN VALLEY, Calif., Aug. 16, 2022 /PRNewswire/ --Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV.

Key Points: 
  • FOUNTAIN VALLEY, Calif., Aug. 16, 2022 /PRNewswire/ --Hyundai Motor America and its African American marketing agency of record, Culture Brands, have launched a new campaign for its significantly enhanced 2023 Palisade SUV.
  • Encompassing the fourth vehicle and latest extension of the novel OKAY Hyundai theme, the campaign, titled "Dad's Precious Cargo," showcases the special bond and connection within the African American father-daughter dynamic.
  • "In this instance the enhanced 2023 Palisade, with its third-row intercom and Wi-Fi-hotspot, coupled with its spaciousness and style, makes it the perfect vehicle for all memorable occasions."
  • "Dad's Precious Cargo" brings the same approach to showcase that connection through the unique lens of the father-daughter relationship.

Nordstrom Honors Black Experiences in Celebration of Black History Month

Retrieved on: 
Tuesday, February 1, 2022
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This year in honor of Black History Month, the fashion retailer honors Black culture by highlighting employee stories, celebrating Black-owned and Black-founded brands and creating experiences to engage customers and local communities.

Key Points: 
  • This year in honor of Black History Month, the fashion retailer honors Black culture by highlighting employee stories, celebrating Black-owned and Black-founded brands and creating experiences to engage customers and local communities.
  • "The Black community's contributionsto culture are endless andI hoped to capture the joy, pride and sense of celebration we all share in being Black.
  • Nordstrom's celebration of and commitment to the Black community goes far beyond Black History Month.
  • Nordstrom is proud to sponsor The Black Joy Parade , a non-profit based in Oakland, California, that celebrates the Black experience and community's contribution to history and culture with its signature parade and celebration, partnerships and events.