Borghese Roma Welcomes Christina Citrola as VP of Sales, Marketing and E-Commerce

Borghese , a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce.

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Provider: 
Business Wire, Inc.Business Wire, Inc.
Retrieved on: 
Thursday, April 11, 2024
Information
Tags: 
Luxury, Women, Department Stores, Other Retail, Specialty, Consumer, Content Marketing, Fashion, Cosmetics, Retail, Publishing, Public Relations, Investor Relations, Marketing, Advertising, Communications, Social Media, Search Engine Optimization, Search Engine Marketing, Blogging, Online Retail, La mer, Social media, Beauty
Geotags: 
UNITED STATES, NORTH AMERICA, CANADA, NEW YORK, BRAND
Organisation: 
BORGHESE
Summary
Key Points: 
  • Borghese , a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce.
  • Christina brings a wealth of experience in driving omni-channel growth and building brand equity for luxury beauty brands.
  • “We are thrilled to welcome Christina to the Borghese family,” said Dawn Hilarczyk, Chief Operating Officer of Borghese Group.
  • “I am excited to join Borghese at such a pivotal time in the brand’s history,” said Christina Citrola.


Borghese, a leading prestige beauty brand, is thrilled to announce the appointment of Christina Citrola as its new Vice President of Sales, Marketing, and E-Commerce. Christina brings a wealth of experience in driving omni-channel growth and building brand equity for luxury beauty brands.

“We are thrilled to welcome Christina to the Borghese family,” said Dawn Hilarczyk, Chief Operating Officer of Borghese Group. “Her extensive experience in the prestige beauty industry, combined with her passion for storytelling and building authentic connections with consumers, makes her an invaluable asset to our team. We are confident that Christina will play a key role in driving brand awareness and market share for Borghese Roma.”

Throughout her career, Christina has held leadership positions at prestigious beauty brands including La Mer | The Esté Lauder Companies, and Fresh | LVMH Beauty. Most recently, Christina served as Vice President of Brand Marketing for Stila Cosmetics where she led the successful relaunch of social media, go-to-market strategy, and consumer engagement.

“I am excited to join Borghese at such a pivotal time in the brand’s history,” said Christina Citrola. “Borghese has a rich Italian heritage and a loyal customer base, and I am eager to leverage my experience to further elevate our position in the luxury beauty market. I look forward to working with the talented team at Borghese to develop innovative marketing strategies that will connect with consumers and drive sustainable growth.”

About Borghese

Founded in 1957 by Princess Marcella Borghese who drew inspiration from Tuscan spa retreats, she began what has become the preeminent Italian-inspired beauty brand. Borghese products are carefully crafted with rich botanicals coupled with modern-day science to deliver preventative skin care solutions and ‘at-home spa rituals that fits with any lifestyle. For more information visit Borghese.com

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